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Spend a day or two before the main conference — immersive preconferences are Nov. 2 & 3.

Choose a MAX bundle or add a full-day or half-day preconference to your MAX experience.

Preconference bundles

Focused, extended courses of learning. Bundled with a full conference pass, they run from one-and-a-half to three days.

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Preconference courses

Preconference courses give you the time to go deep with a product or skill. They are full-day or half-day courses. We’ll provide the equipment and supplies. Preconference courses and bootcamps are an additional fee to the conference fee.

Full-day preconference courses

November 3: Sunday 9am–5pm

  • Adobe XD: No More 'final-final_v9': From Lone Ranger to Collaborative Design Powerhouse

    As technology advances and becomes a cornerstone of every aspect of our lives, the problems designers have to solve become more complex.

    While we may work across multiple disciplines — in distributed or remote teams, at hot desks or in co-working spaces — some of our workflows still feel a bit 1990s. Today’s ever-changing workplace must support cross-functional teams that utilize design systems to tackle asynchronous tasks, regardless of time zones and company size.

    Attend this course for a unique challenge: we will meet as strangers and part as a team that has leveraged Adobe XD to design, prototype, and deliver a production-ready, multi-modal interactive experience – in just one day.

    In this full-day lab, which combines hands-on work as well as group review and feedback, you will:

    • Collaborate with a diverse mix of designers to exchange knowledge and learn new skills
    • Forge a team and harness the collaborative power of Adobe XD
    • Learn best practices for creating and maintaining design systems
    • Go from ideation to user testing and iterate all the way to developer hand-off
    • Learn how to leverage Creative Cloud tools and services to support the design process in a collaborative environment

    Sunday, November 3
    9am–5pm

    • Type: Mac lab
    • Instructor: Andre Jay Meissner
    • Technical Level: Beginner to Advanced
  • After Effects Bootcamp: Learning the Basics for Editors and Designers

    Creating superior motion graphics or visual effects is not as hard as you may think. Learn from veteran After Effects artists Ian Robinson and Eran Stern as they show you how to master this industry standard software. Experience the magic of After Effects and learn how to incorporate it into your creative life.

    In this full-day bootcamp, you’ll learn how to:

    • Animate a logo and 3D title
    • Create and animate a title card and lower third graphic for a video
    • Design animated backgrounds
    • Generate an animated transition
    • Make flexible graphic elements for Premiere Pro with Motion Graphics templates

    By taking this After Effects Bootcamp, you will not need to sign up for the following regular MAX conference labs, as you will get all that content and more in this single day bootcamp:

    • Introduction to Animation & Title Design in After Effects
    • VFX in After Effects: Digital Effects for Video Editors

    Sunday, November 3
    9am–5pm

    • Type: PC lab
    • Instructors: Eran Stern & Ian Robinson
    • Technical Level: Beginner to Intermediate
  • Character Animator Bootcamp: Make It Animate

    Learn how you can bring your characters to life. Adobe Character Animator has been taking the animation world by storm as the first software to do live animation. But that’s not all it does; it also helps artists transform any Photoshop or Illustrator character into an animation with a very simple, yet robust toolset.

    Join Adobe’s Dave Werner and Dan Ramirez as they walk you step-by-step through the process of creating your first animation and explore the tools professional animators use. You’ll love the results.

    In this full-day bootcamp, you’ll learn how to:

    • Build a personalized character in Photoshop or Illustrator
    • Rig, practice, perform, record, and edit your character
    • Add finishing touches to make your character truly come alive
    • Integrate behaviors like walking, cycle layers, arm IK, breathing, and more
    • Export your character into other Adobe applications or output it live via Facebook or YouTube

    By taking this Character Animator Bootcamp, you will not need to sign up for the following regular MAX conference labs, as you will get all that content and more in this single day bootcamp:

    • Adobe Character Animator: Creating an Animated Monster from Scratch

    Sunday, November 3
    9am–5pm

    • Type: PC lab
    • Instructors: Dave Werner and Dan Ramirez
    • Technical Level: Beginner to Intermediate
  • Design Bootcamp: Next Level Skills to Boost Your Workflow

    Immerse yourself in your favorite Adobe tools and elevate your creative skills and techniques in this hands-on, full-day design bootcamp. As you make your way through the class, you’ll lay the foundation for a magazine design combining best practices from Illustrator, Photoshop, and InDesign. Each session will build on the previous as you create and use artwork between the apps. Join Brian Wood, Adobe certified trainer, MAX Master, and author of Adobe Illustrator CC 2019 Classroom in a Book and Adobe XD CC 2019 Classroom in a Book, to learn new features, master old ones, and gain techniques for working smarter, not harder, in each app. By the end of the day, you’ll print your magazine cover and publish a digital magazine you can share.

    Part 1: Supercharge your design process using Illustrator CC. Discover how to take advantage of the latest tools in Illustrator and explore the current best practices in vector graphics. Sharpen your existing Illustrator design skills and learn powerful techniques for doing your best work in less time, as you create the logo and other graphic elements for your magazine design.

    In Part 1, you’ll learn:

    • Easier methods to create and edit artwork and speed up content selection and organization
    • How to use everyday features in more creative ways
    • Fast ways to recolor artwork, change appearances, and make your designs pop
    • Techniques to master the Appearance panel and effects to work smarter
    • How to leverage Creative Cloud Libraries to capture and share assets
    • Best practices for saving and exporting content

    Part 2: Leverage powerful tools in Photoshop. Learn how to create eye-popping design elements and repurpose them without reinventing the wheel each time. Discover indispensable ways to use Photoshop to create image composites and other design content for the magazine.

    In Part 2, you’ll explore:

    • Work smarter with Smart Objects and Smart Filters
    • Selection techniques to remove subjects from their backgrounds and other common tasks
    • Layers, Masks, clipping groups, and blending modes
    • Text creation and formatting techniques
    • Using Libraries, Type styles, and Layer styles to make work reusable

    Part 3: Discover essential InDesign CC techniques for your layout designs. Learn best practices for InDesign as you create the magazine layout. You’ll add the content you’ve created over the course of the day from Illustrator and Photoshop using the latest techniques, efficiently place Word docs, and get creative with typography. You’ll finish by creating a digital magazine using Publish Online.

    In Part 3, you’ll to learn how to:

    • Leverage best methods to set up your layouts
    • Seamlessly integrate elements from Illustrator and Photoshop into your projects
    • Import Word documents, complete with formatting
    • Work faster with masters, styles, creative effects, and more
    • Add interactive elements and create a digital magazine using Publish Online

    By taking this Design Bootcamp, you will not need to sign up for the following regular MAX conference labs, as you will get all that content and more in this single day bootcamp:

    • Adobe Illustrator: Advanced Techniques for Logo Design
    • Essential Photoshop Tools for Designers
    • Adobe InDesign for Absolute Beginners

    Sunday, November 3
    9am–5pm

    • Type: Mac lab
    • Instructor: Brian Wood
    • Technical Level: Intermediate/Advanced
  • Illustrator + Animate + After Effects Bootcamp: Create an Interactive Infographic

    Learn how to combine the powerful tools in Illustrator, Animate, and After Effects to create expressive icons, beautiful infographics, interactive animations, and data-driven graphics in this in-depth, full-day bootcamp.

    Part 1: Use Illustrator to create a stunning, consistent icon set in your or your company’s corporate style. Get a detailed overview of icon design principles, how to set up a custom grid, techniques to make your icons pixel perfect for use at small sizes, and practical tips on how to export your icons to web-ready file formats like SVG.

    Part 2: Combine your new icons with additional graphics and illustrations to craft a professional, clear-cut infographic in Illustrator. Discover techniques to lay out your design, effectively visualize information, and convert your print graphic to use in Adobe Animate.

    Part 3: Bring to life to your static infographic using Adobe Animate. Learn how to create moving and rotating graphics, along with clickable buttons to control animations and interactions. Then export your design to an interactive file that can be used on the web and in interactive InDesign documents. Experience with Adobe Animate is not required.

    Part 4: Create a data-driven infographic with After Effects. Discover how to import and link data files to elements of an infographic to dynamically visualize data. No previous After Effects experience is required.

    In this inspiring and practical hands-on lab, Rob de Winter, designer, Adobe Certified Instructor, Adobe MAX Master, and Sergei Prokhnevskiy, motion graphics designer and co-founder of Ukramedia, will show you how to:

    • Set up artboards, grids, styles, and sizes for your icon set in Illustrator
    • Use best practices for icon design
    • Create and export your icon set to use in a static infographic for print
    • Craft engaging, interactive animations in Adobe Animate
    • Animate your infographic in Animate and export it for online use
    • Work with a data file in After Effects to visualize data for data-driven animations

    By taking this Ai + An + Ae Bootcamp, you will not need to sign up for the following regular MAX conference labs, as you will get all that content and more in this single day bootcamp:

    • Illustrator and Animate: Create an Icon-Based Interactive Infographic

    Sunday, November 3
    9am–5pm

    • Type: Mac lab
    • Instructors: Rob de Winter and Sergei Prokhnevskiy
    • Technical level: Beginner to Intermediate
  • Intermediate Adobe Premiere Pro Bootcamp: Beyond the Basics

    Advance your editing skills in one day with this Premiere Pro deep-dive. This full-day bootcamp is designed for the experienced editor or the editor who wants to go deeper with Premiere Pro. From file creation to output, you’ll experience the best way to work in Premiere Pro and get step-by-step education through the entire editing process. Note: This class is at an Intermediate level. You need to have experience in editing with Premiere Pro. If you're new to editing, please check out the Introduction to Shooting & Editing Video lab.

    In this bootcamp, you’ll learn:

    • Workflow: How to ingest and output smarter and faster
    • Editing: Learning the essential editing techniques beyond drag and drop
    • Color: Key steps for transforming, color matching, and correcting challenges
    • Sound: Easy techniques for remixing, adding sound effects and audio, and identifying and fixing problems
    • Colorist Techniques for the Video Editor
    • Edit Faster and Smarter in Adobe Premiere Pro

    By taking this Premiere Pro Bootcamp, you will not need to sign up for the following regular MAX conference labs, as you will get all that content and more in this single day bootcamp: Adobe Premiere Pro: An Introduction to the Basics

    Sunday, November 3
    9am–5pm

    • Type: PC lab
    • Instructor: Abba Shapiro
    • Technical Level: Intermediate
  • Introduction to Shooting and Editing Video for Social Media

    You know you should learn how to shoot and edit video but just haven’t tackled it yet. Expand your skillset in this full-day course by learning the ins and outs of creating great video content for social media and web. Led by Adobe Master Trainer Rich Harrington, you’ll learn and practice necessary video skills, shooting with your smartphone, and editing in Adobe Premiere Rush. This preconference course is a beginner, immersive experience combining educational lectures, guided shooting, and editing practice. You will leave having made your first video project. No experience is necessary, but you need to have a mobile device with Premiere Rush installed.

    In this lab, you'll learn how to:

    • Shoot better videos with your smartphone by understanding key concepts
    • Develop an idea and tell a compelling story
    • Import and organize your media into Premiere Rush
    • Edit footage easily on a mobile device
    • Refine color and sound to convey the right mood
    • Add transitions, customized titles, and motion graphics to make your videos stand out
    • Share your videos online via YouTube, Facebook, and more

    Sunday, November 3
    9am–5pm

    • Type: Mobile device/iPad Pro
    • Instructor: Rich Harrington
    • Technical Level: Beginner
  • Learn Letterpress with Mama’s Sauce at the International Print Museum

    Join Nick Sambrato from Mama’s Sauce onsite at the International Printing Museum, one of the largest and most comprehensive collections of historic graphic arts equipment in the world. In this unique workshop, you’ll work hands-on with screen and letter presses, wood and metal type, a Ludlow Typograph and a Linotype machine for custom typecasting, and much more.

    You’ll leave this full-day workshop with an understanding of:

    • How letterpresses function and how to print with them
    • How to typeset by hand (the old method)
    • How to make polymer plates (the new method)
    • And so many other skills that can only be learned while having unparalleled access to the printing machines that ushered in the first revolution

    Sunday, November 3
    9am–5pm

    • Type: Full-day workshop
    • Instructor: Nick Sambrato
    • Technical Level: Beginner
  • See It, Learn It, Make It: Adding to Your Design Skills Repertoire

    Understanding how to produce the styles and looks you want, while accommodating clients’ changing needs, is critical to design and production. Through a combination of lecture, demos, and hands-on exercises, you’ll dive into trending design elements and the best way to build them. In addition, you’ll explore new ways to integrate mobile design tools and Creative Cloud libraries with your favorite apps, Photoshop and Illustrator, to produce a final design project you can print during the lab.

    You’ll need fundamental knowledge of common panels and tools in Photoshop and Illustrator. Please bring your iOS or Android phone or tablet with Capture and Lightroom installed.

    In this full-day lab, you’ll discover:

    • New production techniques you can use on future projects
    • Ways to create highly graphical typography that remains fully editable
    • How to integrate hand-drawn elements into your final digital production
    • How to use digital photography from your mobile phone in a project
    • Digital color theory and editing techniques in Photoshop and Illustrator
    • Time-saving editing techniques for vector assets and photo styling
    • How to create graphic styles that can be shared across a project or campaign

    Prizes and Giveaways: this lab will include prizes for attendees who enter their final piece in our design contest on social media.

    Sunday, November 3
    9am–5pm

    • Type: Mac lab
    • Instructor: Mark Heaps
    • Technical Level: Intermediate
  • Sketchwalk with Pixar artist Jay Shuster

    Bring your favorite drawing tools and join Pixar Production Designer Jay Shuster on an inspiring morning sketchwalk through downtown Los Angeles. On foot, we’ll take in LA's Legendary Broadway theater district on our way to the famed Bradbury Building. The day’s goal is to build a 2-D monolithic, archaic Beaux Arts, Art Deco or Stream Line (choose your style!) robot from the shapes, details, textures and graphics that you discover on the sketch walk. Jay will lead the group through quick-sketch exercises designed to capture your environment and enhance your understanding of perspective, proportion, and technique. After lunch, meet back at the convention center for hands-on lab work with iPad Pro and Apple Pencil. Jay will show you how to expand your sketches using Adobe Capture and Adobe Fresco and share anecdotes and advice from a 20+ year career in film design. Bring a bottle of water, your favorite drawing tools, and a creative mind!

    Sunday, November 3
    9am–5pm

    • Type: Mac lab & offsite sketchwalk
    • Instructor: Jay Schuster
    • Technical Level: Intermediate
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Half-day preconference courses

November 3: Sunday 1-5pm

  • Sketchbook Lettering for Social Media

    Have you ever wanted to know how to craft the perfect sketchbook lettering shot for social media? Your sketchbook is one of the most powerful – yet accessible – tools in your social media toolbox. Join hand lettering artist Lauren Hom for an afternoon of letters, layouts, and leveraging your work online.

    In this half-day workshop, Lauren will walk you through the exact process she uses to concept, craft, and style hand lettering in a sketchbook. Learn tips and tricks to document your finished piece and get the most leverage out of it on social media. By the end of the workshop, you’ll have a completed page of hand lettering in your sketchbook, plus the tools to start using it to grow a genuine audience on social media. Some familiarity with hand lettering and typography will be helpful but is not required.

    In this lively, hands-on workshop, you’ll learn:

    • How to concept a unique phrase
    • How to lay out the composition of your sketchbook
    • How to sketch and ink custom lettering
    • Tips on styling and photographing the final piece
    • Strategies on how to grow your following using art and copy

    Note: Each attendee must bring their own smartphone to this workshop.

    Sunday, November 3
    1–5pm

    • Type: Half-day workshop
    • Instructor: Lauren Hom
    • Technical Level: General Audience
  • The Contemporary Mobile Photographer

    The power and precision in our smartphones provide a great way to experiment and explore different types of photography. This fun and informative workshop will teach you the skills you need to turn the camera that's always with you into a powerful photography tool.

    You will learn how to photograph people, by photographing models with studio lighting, and in natural light on a photowalk. You will also learn how to light and photograph still life objects with studio lighting that you can recreate at home. Finally, you’ll learn how to easily edit different types of photos to bring out their best.

    Join photographers, authors, and educators Katrin Eismann and Seán Duggan for this workshop that combines in-depth instruction with hands-on practice so that you can make your best photos. You’ll leave with new skills, insider tips, and photo-editing techniques using Lightroom for mobile on the go – anywhere and anytime!

    Sunday, November 3
    1–5pm

    • Type: Half-day workshop
    • Instructors: Katrin Eismann & Seán Duggan
    • Technical Level: General Audience