Sessions, labs, and creativity workshops are where you’ll gain the knowledge and skills you need to stay competitive and the inspiration you need to create your best work.
Sessions run 75 minutes and are generally a presentation followed by Q&A. Labs run ninety minutes and are hands-on technical training on dedicated PCs or Macs preloaded with all the software and files you need. Creativity workshops run ninety minutes to three hours to give you plenty of time to play and explore in an old-school, unplugged hands-on environment.
Sessions, labs, and creativity workshops are organized by tracks. You can mix and match between tracks to create your unique MAX experience.
In this rapidly changing career landscape, how can we maximize our potential and do work that moves the needle? The Creative Careers track focuses on the mindsets that will enable you to continually add new skills and deepen your mastery. Learn how to collaborate better, build strong teams, tackle personal passion projects, strike out on your own, and discover the difference between a job and a career.
Creatives who want to be more productive, collaborate better and build a meaningful career
Best practices that will reinvent the way you work
Whether you’re capturing inspiration, concepting ideas, or working on a project, evolving how you work can be an effective way to grow as a creative professional. This track will open your eyes to new approaches and help you discover just how much you can accomplish with Creative Cloud and the devices you already own. You’ll learn how to create and access production-ready assets no matter where you are, so you can focus on delivering truly unique designs under vicious deadlines. You’ll be re-energized with fresh ideas sparked by your design heroes and peers. You’ll be motivated by new techniques and features that will help you work faster. And you’ll expand your network, with new ways to showcase your proudest achievements and connect with your creative community so you can find new opportunities and attract the type of work you want to do most.
Graphic designers, illustrators, print designers, digital artists, creative directors, art directors, publication designers, print production pros, and students
Adobe Creative Cloud, Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign CC, Adobe Acrobat DC, Adobe Typekit, Adobe Fuse CC, Adobe Stock, Portfolio, Behance, and Adobe mobile apps including Capture CC, Comp CC, Illustrator Draw, Photoshop Sketch, Photoshop Mix, and Photoshop Fix
You love the feeling when everything comes together and you’re able to create the perfect image. In this track, you’ll gain ideas from concept through execution that will inspire you to create your best work. From perfecting a photograph to creating a fine art masterpiece, you’ll explore the creative possibilities of using Photoshop, Lightroom, and mobile applications like Photoshop Mix, Photoshop Fix and Photoshop Sketch. See how you can organize, edit and share your work from anywhere, and effortlessly move your images between your mobile devices and desktop. Gain ideas, inspiration and training from leading photographers and digital artists who will share their work and processes. Adobe experts will guide you through exciting sessions and hands-on labs providing you with tips and techniques for creating whatever you can imagine.
Anyone interested in photography or digital art
Photoshop, Lightroom (desktop and mobile), Photoshop Mix, Photoshop Fix, Photoshop Sketch, Adobe Slate, and Adobe Voice
Creative Cloud brings together everything you need to create dynamic, visually stunning videos wherever inspiration strikes. Learn how to move projects seamlessly through your production pipeline thanks to deep integration between Premiere Pro CC, After Effects CC, Audition CC, Photoshop CC, and other mobile and desktop apps. Take advantage of intuitive color and audio workflows, new ways to capture color and light on your phone to create custom looks for your videos and an interactive animation tool unlike anything you’ve seen—Character Animator. Whether you’re editing on a mobile device, laptop or workstation, CreativeSync puts your assets at your fingertips—wherever you are—so you can start a project in any app on any device, and pick it up where you left off on your desktop. Learn creative video techniques and leave inspired to bring even more innovation into your creative productions.
Anyone who’s interested in making great-looking videos. Editors, motion graphics designers, VFX artists, post-production professionals, broadcast professionals, educators, photographers, designers and other creative pros who want to learn how to work with video
Adobe Premiere Pro, After Effects, Audition, Photoshop, Prelude, Story Plus, Premiere Clip, Adobe Capture and Character Animator
Content alone is no longer king. Today the world consumes content from phones, tablets, TVs and even watches, so engaging design and fidelity are more important than ever. This track will teach you how to craft designs that feel as good as they look. Learn how to tailor amazing yet intuitive experiences for any form factor. Our experts will cover tools, technologies, best practices and efficient workflows for mobile apps, responsive websites, vector animations and more.
User interface and experience designers, mobile app designers, web designers, front end developers, interactive designers, and animators
Adobe Photoshop, Experience Design, Illustrator, Dreamweaver, Adobe Muse, Animate, Adobe Stock, Creative Cloud Libraries, connected mobile apps, Typekit, and more