Have a MAX question?

Find answers to what you want to know about Adobe MAX.

Pricing Information

  • What is the registration fee for MAX?

    Single registrations

    • Early Bird price (through July 31, 2018) $1295
    • Advance price (August 1 through August 31, 2018) $1395
    • Full price (September 1 through October 17, 2018) $1595

    Multiple registrations: 3-10 registrations purchased together

    • $1,095 per pass, non-expiring
  • What discounts are available for MAX?

    Educators, Government and Non-profit employees

    Non-expiring special pricing of $995 is available for full conference passes only. These discounts do not include preconference labs, bootcamps, and bundles.

    • Education promo code: M18ED
    • Government promo code: M18GV
    • Non-profit promo code: M18NP

    Full-time Students

    Non-expiring special pricing of $299 is available for full conference pass only. These discounts do not include preconference labs, bootcamps, and bundles.

    • Age requirement of 18 years or older
    • Enrolled at a higher education institution
    • Current class schedule showing at least 12 credits or units and a valid student ID as proof of your student enrollment required at Registration
    • Learn more about the Student Experience @ MAX

    Groups 3-10

    Non-expiring special pricing of $1095 for groups of 3-10 when purchased in a single transaction directly through registration. These discounts do not include preconference labs, bootcamps, and bundles.

    • Registration codes will be automatically generated after the purchase is completed.
    • The registration code can be found on the purchaser’s portal page and in their purchase confirmation.
    • Note:  If you are the purchaser and attending you will be presented with an option to apply one of the codes to your registration record.

    Groups 11+

    Pricing for groups of 11 or more is available. Contact Customer Support for details.

  • Can I qualify for more than one discount?

    No, only one promo code or discount can be applied per registration. Discounts cannot be combined with any other offer, package, or promo code.

  • I have a promo code. How can I register?

    Enter your promo code on the first registration page before starting a new registration.

  • I received a promo code after I registered. What should I do?

    Contact Customer Support. A registration code can only be entered at the beginning of your registration.

  • My promo code isn't working. What do I do?

    Contact Customer Support.

  • Is there an additional charge for Preconference Training?

    Yes, details on the different types of preconferences can be found in the Scheduling and Attending Session section of the FAQ.

    Full day preconference labs and bootcamps are $595

    Government, Education, and Non-profit discount is $495

    Half day preconference labs are $295

    Government, Education, and Non-profit discount is $250

    Preconference bundles:

    • The Russell Brown@MAX preconference bundle price is $1995.
      Includes full conference pass
    • The Creative Cloud@MAX preconference bundle price is $1795.
      Includes full conference pass
  • Are there discounts or early bird pricing for preconference labs, bootcamps, or bundles?

    Discounts for preconference labs and bootcamps

    • Yes, discounts are available for Government, Education and Non-profit. Please see pricing page for discounts
    • Other promo codes will not apply to preconference labs and bootcamp pricing

    Discounts for bundles:

    • No, there are no discounts for Russell Brown and Creative Cloud bundles

    Early bird pricing for preconference lab, bootcamps, and bundles:

    • No, preconference pricing is set and non-expiring
  • How can I pay for MAX 2018?

    All registration fees for Adobe MAX 2018 are in U.S. dollars.

    Conference registration fees will be accepted with a valid credit card: American Express, MasterCard, or Visa only.

    You may choose to pay with the same credit card for the multiple registration fees or use individual credit cards for each transaction.

    All fees must be received prior to the event or paid onsite before a badge will be issued. Please note session scheduling and hotel booking cannot be completed until payment is received.

Registration Information

  • What is included in my full conference registration?
    • All keynotes (Monday–Tuesday, October 15–17)
    • All breakouts sessions, labs, and creativity workshops (Monday–Wednesday, October 15–17)
    • Access to the Community Pavilion, Welcome Reception, and MAX Bash
    • Does not include access to preconference labs, bootcamps, and bundles which can be purchased separately
  • Are meals included with my full conference pass?

    Yes, breakfast and lunch are provided to all attendees over the main conference days (Monday–Wednesday, October 15–17)

    Buffet options will be offered at the Welcome Reception on Monday and at the Bash on Tuesday

  • Does the registration include air transportation and hotel accommodations?

    All costs for air transportation and hotel accommodations are the responsibility of the attendee.

  • Where can I find the conference agenda?

    The overall conference agenda can be found on the agenda page of the MAX website: max.adobe.com/agenda/

  • What is included in the $200 guest social pass?

    Guest passes have access only to the following evening events:

    • Welcome Reception (Monday, October 15)
    • MAX Bash (Tuesday, October 16)

    Must be purchased by a registered MAX attendee. Passes are not sold separately. One guest pass per registered attendee.

    Guests must be 21 years or older and accompanied by the MAX registrant who purchased the guest pass.

  • What is the substitution policy?

    Attendee substitutions from the same company may be made at any time at no charge. Substitution requests for individuals outside the company will not be granted.

    Please follow this procedure:

    • The replacement attendee will need to register to set up an account in the registration system and stop at the ‘selecting a package’ step.
    • Once an account has been set up for the replacement attendee, email your substitution requests to the Customer Support. Please include: full names of both the original registrant and the replacement registrant.
    • Customer Support will transfer the registration and send a confirmation to the new registrant.
    • Cancellation of travel is the exclusive responsibility of the registrant.
    • Transfer or cancellation of the hotel, after September 25, must be made directly with the hotel.
  • How do I access my account, change personal information, and add registration packages?

    Log in to My Portal to make these changes. Please note that hotel changes can only be made in the portal up until September 25.

  • What is the cancellation policy?

    Cancellation requests for registration fee refunds must be submitted in writing to Customer Support and according to the following schedule.

    • Before September 1, 2018: 50% refund
    • September 2, 2018 or later: No refund (No-shows are ineligible for registration fee refunds.)
  • How do I register as an industry analyst or member of the press?

    For public relations, please send an email to maxpr@adobe.com

    For industry analyst relations, please send an email to maxar@adobe.com

    Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.

  • What if I need a visa application?

    To receive a visa invite letter you must register first, then request a visa for MAX from Customer Support.  If you do not receive a visa in time to travel to the United States for MAX, your registration fees will be fully refunded.

  • What is the age requirement for attending MAX?

    As a registered conference attendee, the minimum age to attend is 18 years, and no one under this age (including infants) will be admitted.

    If you are purchasing a guest pass, the individual must be 21 years of age.

  • I have completed my registration. When and where can I pick up my badge?

    You can pick up your badge at Registration, located in the Los Angeles Convention Center during hours of operation.

    You will be required to show a government-issued photo ID, such as a driver’s license or passport.

    MAX passes will not be mailed.

  • What are the onsite registration hours?

    We’ve added extended registration hours for your convenience.  Register anytime during these hours and beat the rush on Monday morning.

    General registration

    Saturday, Oct 13:
    Sunday, Oct 14:
    Monday, Oct 15:
    Tuesday, Oct 16:
    Wed., Oct 17:
  • What if I lose my badge onsite?

    All lost badges are subject to a $150 replacement fee.

  • If I’m a past attendee, will my previous account (username & password) work on the MAX 2018 registration site?

    Past account information does not transfer over to the MAX 2018 registration site. You will need to go through the process to start a new registration.

Hotel and Travel Information

  • What are the MAX hotels for 2018?

    See the Hotels and Travel page for hotel details.

    • Courtyard by Marriott Los Angeles L.A. LIVE, $269 ++
    • DoubleTree by Hilton Hotel Los Angeles Downtown, $265 ++
    • Freehand Los Angeles - $289 ++
    • Hilton Checkers Los Angeles, $284 ++
    • Hotel Figueroa, $369 ++
    • Hotel Indigo Los Angeles Downtown, $279 ++
    • Hotel Normandie LA, $219 ++
    • InterContinental Los Angeles Downtown, $279 ++
    • JW Marriott Los Angeles L.A. LIVE, $289 ++
    • Luxe City Center Hotel, $279 ++
    • Millennium Biltmore Hotel, $225 Deluxe/$255 Executive ++
    • Omni Los Angeles Hotel at California Plaza, $259 ++
    • Residence Inn by Marriott Los Angeles L.A. LIVE, $279 ++
    • Sheraton Grand Los Angeles, $269 ++
    • The Los Angeles Athletic Club, $235 ++
    • The L.A. Grand Hotel Downtown, $245 ++
    • The LINE Los Angeles, $239 ++
    • The Mayfair Hotel, $219 ++
    • The NoMad Hotel Los Angeles - $355 ++
    • The O, $220 ++
    • The Standard, Downtown LA, $285 ++
    • Westin Bonaventure Hotel, $260 ++
  • Are there smoking rooms available to book for MAX?

    No, all hotels in the MAX block have 100% non-smoking rooms. If you need a smoking room, unfortunately you will have to book outside of our block at another hotel.

  • How do I make hotel reservations to receive the discounted rate?

    Hotel reservations must be made during the MAX registration process before midnight on September 25. You must be registered for MAX 2018 to take advantage of the negotiated discounted hotel rates, which are on a first-come, first-served basis and will sell out.

    Do not contact hotels directly; negotiated rates can be obtained only through the MAX registration process.

    If you have already registered for MAX and would like to book your hotel, log in to My Portal to make your reservation.

  • What if my desired hotel does not show up in the registration flow?

    The reservation process is a live booking system and will only show availability based on your date range. You may try adjusting your dates or checking back later.

    The negotiated rates are only available through MAX registration and will sell out. Please book as early as possible to guarantee you can take advantage of our discounts.

  • How do I make changes to my hotel reservation?

    Before September 25

    New hotel reservations or changes to existing reservations can be made in My Portal

    After October 1

    All reservation changes will need to be made directly with the hotel
    The hotel will not have record of your reservation until this date

  • Will my credit card be charged a deposit?

    Only the following hotels will be charging one night's room and tax as a guarantee for your reservation. If applicable, this will be charged during the week of September 26 and will be applied to your stay.

    • Freehand Los Angeles
    • Millennium Biltmore Hotel
    • The NoMad Hotel Los Angeles (Special cancellation policy applies)
    • The L.A. Hotel Downtown
    • The LINE Los Angeles

    If you fail to cancel at least 72 hours prior to your scheduled arrival date or you fail to check in at the hotel on your scheduled arrival date, this deposit will be forfeited.

    If you need a receipt for this charge, it can be provided from the hotel directly after October 1

  • What is the pre-authorized amount for incidentals?

    Upon check-in, the hotel will authorize approximately $100 per night onto your debit/credit card on file for any incidental changes (movies, hotel dining outlets, etc.)

    Note that this amount varies by hotel. Any unused authorized funds will be released back to you between 3-5 business days after your departure. Because of this hold, it is recommended that you use a credit card for these authorizations so that your personal funds on your debit card will not be affected during your stay.

  • What is the hotel cancellation policy?

    Most hotels within the discounted block have a 72-hour prior to your arrival cancellation policy. If you fail to cancel by the deadline, you will be charged a penalty of one-night room/tax. If your hotel charges a deposit, then this one-night room/tax will be forfeited. Please check the terms and conditions of your specific hotel to confirm.

    Note: The NoMad Hotel Los Angeles has a special cancellation policy. Any reservation cancellation after September 25th will incur a penalty charge of 1 night’s room and tax of approx. $410.27.

  • When do I get a confirmation number?

    Hotel confirmation numbers will be included in the final details communications the week of October 1. Hotels will not have a record of your reservation until after October 1.

  • Is there shuttle service available from hotels to LACC?

    Complimentary shuttle bus transportation is provided between all non-walking distance MAX hotels and the Los Angeles Convention Center. All MAX attendees are eligible to use them. You do not have to be staying at the designated hotel.

    The below hotels are NOT included in that schedule since they are within walking distance:

    • Courtyard by Marriott Los Angeles L.A LIVE
    • Hotel Indigo
    • Hotel Figueroa
    • JW Marriott Los Angeles L.A. LIVE
    • Luxe City Center Hotel
    • Residence Inn by Marriott Los Angeles L.A LIVE
  • What airports serve the Los Angeles area?
    • Los Angeles International Airport is 16 miles from the Los Angeles Convention Center
    • Hollywood Burbank Airport is 17 miles from the Los Angeles Convention Center
    • Long Beach Airport is 23 miles from the Los Angeles Convention Center
  • How do I get from the airport to my hotel?

    There are many different transportation options from all airports, that can be arranged at your own expense. Shuttle buses, taxis, ride-share, car rentals, and limousine services.

  • Where can I find information about the Los Angeles area?

    Information regarding Los Angeles attractions and weather can be found at Discover Los Angeles: www.discoverlosangeles.com

  • Is parking available at the LACC?

    The Los Angeles Convention Center (LACC) has 5500 parking spaces with easy public access. The parking fee is $20/day. In addition to the LACC parking, there are multiple lots available nearby, including at L.A. LIVE adjacent to the LACC.

Scheduling and Attending Sessions

  • Do I need to schedule sessions in advance?

    Yes, to secure a seat in any breakout, you should add it to your personal MAX schedule. Breakouts will sell out so schedule as soon as possible.

    The MAX Scheduler will be available starting June 2018.

  • What is the MAX Scheduler?

    The Scheduler is an online tool to build your personalized breakout schedule.

    Registered attendees can access it by signing in on max.adobe.com. Breakouts will sell out so schedule as soon as possible.

    The MAX Scheduler will be available starting in June 2018.

  • How do I find my individual session schedule?
    • Log in to the MAX Session Catalog with the username and password you created when you registered for MAX.
    • From this view click the Schedule tab to view your individual schedule.
  • How do I schedule sessions and build my MAX schedule?
    • Log in to the MAX Session Catalog with the username and password you created when you registered for MAX.
    • Search for sessions by catalog view in the “Browse and Search” tab, applying the various search filters to find what interests you.
    • Click on “Scheduling Options” to show the various times the breakout is offered and add to your schedule.
    • To see breakouts by day, select the “Schedule” tab and click “Edit schedule”.
  • I see a session in the catalog that does not appear schedulable. How can I schedule it?

    For preconference labs, bootcamps, and bundles

    These sessions are only available as an additional purchase through registration. Log back in to the registration portal and click “purchase registration items” to add a preconference to your schedule, subject to availability.

    For main conference sessions and labs

    If it does not have a session time, please check back soon, as we are publishing and scheduling new breakouts on a regular basis. Information will be updated.

  • How do I delete or swap a session on my schedule?

    Delete a session

    • Click on “Edit Schedule” and pull up the appropriate date
    • Find the session you wish to remove on your schedule, and click the “x” in the upper right hand corner
    • You will receive a pop-up message asking you to confirm that you would like to delete your session. The session will not be cancelled until you approve the cancellation

    Swap a session

    • Go to Schedule view in My Portal
    • Click the session you’re interested in adding
    • A pop-up will appear asking if you would like to remove the conflicting session and replace it with the new one.
    • Please be advised as soon as you make the swap, you will be removed from the previous session immediately. 
    • If the removed session is full, with a waitlist, your previous seat in the session will forfeited to someone on the waitlist. To get back into the previous session, you will have to join the waitlist.
  • When is the schedule final?

    Our breakout schedule can change all the way up to the conference.

    We aim to make our final changes a couple of weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last-minute time change or cancelation.

  • Do the room assignments change?

    Yes. Room assignments are subject to change up until the week before the event. We highly recommend waiting until the week prior to MAX to identify the rooms in which your breakouts take place. The MAX app will also be a great resource onsite to see where the breakouts are happening.

  • Why do the sessions and labs overlap sometimes?

    Start times are staggered for a couple of reasons. We find that congestion in the halls is greatly decreased when we do not have sessions and labs starting at the same time because we avoid every attendee moving from one breakout to another at the same time. We also stagger to allow us to have a full schedule. If we did not stagger, we’d have some very long breaks in between some of our start times.

    We try to balance out the schedule so that everyone can still attend the same minimum number of sessions/labs per day, i.e.: three breakouts Monday and Tuesday, depending on what they choose. We also try to avoid sessions ending at the exact same time labs begin (or vice versa) to help ensure attendees can get from one to the other before the breakout begins.

  • What is the difference between sessions, labs, Bring Your Own Device (BYOD) labs, and Creativity Workshops?
    • Sessions: Presentation followed by Q&A. 75 minutes
    • Labs: Hands-on training with a provided PC or Mac, preloaded with all the necessary software and files you need. 90 minutes.
    • Bring Your Own Device labs: Learn on your own laptop, tablet, or smartphone. Device requirements will be sent to attendees prior to MAX. 90 minutes.
    • Creativity Workshops: Interactive, inspirational sessions that allow you to explore your creativity. 90-120 minutes.
  • What is required in MAX breakouts and do I need to bring anything?


    • We recommend you bring something to take notes with: pen and paper, tablet, computer, etc.


    • All required equipment and files will be provided for you.
    • In limited cases, a speaker may reach out in advance of MAX to recommend that you bring a mobile phone or device to take photos, but those cases are limited and will be communicated in advance.

    Bring Your Own Device (BYOD) labs:

    • Bring your personal laptop or mobile device
    • Demo files will be provided in advance for download
    • Active Creative Cloud membership is required

    Creativity Workshops:

    • All materials will be provided for you
  • What is the difference between preconference labs, bootcamps, and preconference bundles?

    Preconference labs:

    • Full-day or half-day courses, designed to give you time to go deep with a product or skill. All equipment and supplies are provided. See each individual course description for specific equipment provided.
    • Must be purchased in addition to the full conference pass


    • Amp up your skills in a single day with deep dives of our most popular labs. Choose the Design Bootcamp or Video Bootcamp. All equipment and supplies provide. See individual course description for details
    • Must be purchased in addition to the full conference pass

    Preconference bundles:

    • Focused, extended courses of learning
    • They run from one-and-a-half to three days.
    • There are two preconference bundles: Creative Cloud@MAX and Russell Brown@MAX.
    • Purchase price includes a full conference pass
  • What is included in my preconference training?

    Full day preconference labs and bootcamps:

    • All equipment and supplies are included
    • Includes breakfast and lunch

    Half day preconference labs: 

    • All equipment and supplies included
    • Includes afternoon break with coffee

    Russell Brown@ MAX:

    • All equipment and supplies are included.
    • Includes breakfast and lunch Saturday, Sunday, and Monday
    • Full conference MAX pass included

    Creative Cloud @MAX:

    • All equipment and supplies are included.
    • Includes afternoon break with coffee on Saturday and breakfast and lunch on Sunday
    • Full conference MAX pass included
  • What does my experience level need to be for breakouts?

    Breakout sessions range from beginner to advanced. We recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services.

    To help select breakouts that are appropriate for your skill level, MAX technical levels are defined as follows:

    • Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques and industry standards
    • Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product
    • Advanced: You live in this featured product every day and consider yourself a master of the tools it provides. These breakouts will provide the latest and most advanced techniques to enhance your workflow.
  • What is the online waitlist policy?

    If a breakout is sold out, you may add yourself to the online waitlist.

    If a seat in the class opens up, you will automatically be added to the breakout and will be notified via email

    Waitlists will be cleared three weeks prior to MAX, to allow waitlisted attendees to sign up for other available session

    You will receive an email notification to alert you that the waitlist has been cleared and closed.

    There will be options for attending these sold out sessions onsite – please see onsite wait line policy.

  • Can I simultaneously register for a session and also add myself to a waitlist for another session at the same or overlapping timeslot?

    No, the MAX Scheduler does not allow for double-booking

    We recommend that if there are two sessions you are interested in attending at the same time, that you register for the one that has space to reserve your seat.

  • I’m on the online waitlist for a session. Does this guarantee I will get a seat in the class?

    No, getting added to the online waitlist does not guarantee you a seat in a breakout.

    Three weeks prior to MAX, attendees will be cleared from the waitlist and all waitlists will close.

    Waitlisted attendees will be notified at this time and advised to sign up for an open breakout.

  • If I’m on the online waitlist will I have priority in getting into the session onsite if there are seats available?

    No, the online waitlist does not carry over to the onsite wait line for a breakout. Waitlists will be cleared and closed three weeks prior to MAX. Please see the onsite wait line policy.

  • What is the onsite wait line policy?

    If you are not pre-enrolled for a breakout you can stand in the onsite wait line outside of the breakout room.

    We suggest you arrive 15-20 minutes prior to the breakout start time.

    Two minutes prior to the start of the breakout, if seats are available, the door monitor will allow wait line attendees into the room.

  • If I have pre-enrolled for a breakout, will my seat still be reserved?

    Your seat will be reserved until three minutes before breakout start time.

    If you fail to arrive three minutes prior, your seat will be forfeited.

    Please arrive early to secure your seat. Your enrollment in a breakout will be validated and scanned at the time of entry.

  • Are waitlists available for preconference sessions?

    We do not have waitlists for preconference sessions.

    If you are interested in signing up for a preconference that is full, you may contact Customer Support to have your name added to the interest list.

    If space should open in the class, you will be contacted and given the opportunity to purchase the preconference.

  • Will I get copies of the presentations and materials?

    We will post presentations and materials when MAX is over for all breakouts for which we are permitted to share such documents.

    Materials will be available for download via the MAX Session Catalog when you are logged in.

    Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download. 

  • Does MAX have a call for speakers?

    Yes, but speaker submissions for MAX 2018 is now closed.

    Please check back in January 2019 to submit your speaker proposals for MAX 2019.

Other Conference Details