Sessions
Find your next
brilliant idea here.
Browse the session catalog and explore more than 200 sessions and labs across seven content tracks. In early July, you’ll be able to schedule sessions.
Choose from these session tracks:
Everything I learned will directly enhance how I communicate visually and creatively.”— MAX 2025 attendee
Attending Adobe MAX sparked new ideas, new connections, and new ways to bring creativity to life at work.”— MAX 2025 attendee
MAX is creative networking to the extreme. You just have to turn to whoever is sitting or standing next to you and say Hi.”— MAX 2025 attendee
To level up your career as a creative, Adobe MAX is your one stop shop.”— MAX 2025 attendee
The new skills my team and I took away from Adobe MAX this year are phenomenal.”— MAX 2025 attendee
Accelerating Creativity with AI
AI is transforming design — not by replacing creativity, but by amplifying it. This track explores AI as a collaborator that accelerates exploration, handles repetitive tasks, and frees you to focus on solving the right problems with human insight. Learn to rapidly prototype concepts, build efficient workflows, navigate ethical considerations, and position yourself as a designer who masters both craft and technology. Whether you're skeptical or enthusiastic, gain practical skills and frameworks for integrating AI into your creative process on your terms.
Who you'll meet:
Anyone interested in AI and harnessing AI technology in Adobe tools.
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Branding
The most impactful companies share a compelling brand story — one that connects vision and identity with products and services to cultivate trust and emotional bonds and to foster community. This track equips you with the tools to build a standout brand strategy, from crafting your vision to executing it across marketing and social channels. Gain real-world insights from luminaries who’ve built successful brands or navigated major rebrands, as they share practical, expert guidance on the strategic thinking needed to shape brands that stand out, endure, and leave a lasting impression.
Who you'll meet:
Anyone who is interested in creating personal or corporate brands, discovering how to maximize audience reach, and creating marketing content that stays on brand. Creative professionals, business leaders and decision-makers, next gen creative professionals, social media content creators, communicators, and marketers.
Creative Leadership and Innovation
Inspiring speakers from the world’s biggest brands and agencies share their expertise and insights on creative leadership in the enterprise. You'll learn about building AI-powered brand strategies, supercharging creative workflows, and adopting new tools to scale content production. These sessions will give you the blueprints you need to transform your creative team with the newest AI innovations.
Who you'll meet:
Leaders and creative professionals across graphic, web, and multidisciplinary design; art and creative directors; video, film, and motion graphics pros; photographers; tech and business strategists; and other creatives or business leaders who want to create a meaningful career.
Creator Economy
The creator economy isn’t just about influencers. Designers and creative professionals are building brands, launching products, and creating new revenue streams across digital platforms. This track explores how to build, grow, and monetize your creative presence in a rapidly evolving landscape. Learn to diversify across platforms, develop adaptable content strategies, and turn your expertise into scalable opportunities.
Explore trends shaping the future of creative work and gain practical strategies to professionalize your practice — whether you’re scaling a freelance business, leading in-house initiatives, growing an agency career, or launching your own venture. Connect with peers redefining sustainable, future-ready creative careers.
Who you'll meet:
Designers, agency creatives, in-house teams, freelancers, content creators, creative entrepreneurs, and anyone looking to expand their impact and income in the digital economy.
Design, Imaging, and Illustration
Bring your creative vision to life. For designers and illustrators at every level, established or just starting out, this track covers the full creative spectrum, from digital, print, logos, icons, and photo manipulation to compositing, 3D, publication, and data visualization. Unlock new creative possibilities, supercharge your workflows to enrich ideation and accelerate production, work smarter with intuitive and intelligent controls, and harness the power of generative AI to transform your content development. This is your chance to connect with the designers, illustrators, and leaders pushing creativity forward, and walk away with new ideas, bold tools, and inspired confidence to take your creative work further than ever.
Who you'll meet:
Graphic designers, artists, illustrators, marketers, and design students who create across multiple design disciplines, including digital, web, print, brand identity, publication, digital marketing, social media marketing, data visualization, 3D, and more.
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Photography
Spark your passion for photography with sessions designed to help you strengthen your skills and achieve photography you’re truly proud of — whether you’re shooting with a smartphone, mirrorless, or DSLR camera. Discover practical techniques for capturing, editing, and sharing your images from anywhere, and seamlessly move your photos and edits between mobile devices, desktop, and web. Gain fresh ideas, tips and tricks, and hands-on experience with leading photographers and Adobe experts through engaging sessions, interactive labs, and experiential photowalks.
Who you'll meet:
For photographers, designers, content creators, and anyone who wants to elevate the photos they use in their work or everyday life.
Video, Audio, and Motion
Develop the skills to turn creative ideas into motion. Learn how to assemble your first edit, animate graphics, and apply advanced video editing techniques and visual effects to elevate your work. You’ll also explore how to use generative AI to speed up common tasks and collaborate more efficiently with others using Frame.io.
Who you'll meet:
For editors, motion graphics designers, post-production professionals, educators, photographers, and other creative pros who want to learn how to design for motion or work with video.
