
Turn your ideas into something extraordinary.
Choose from 200+ in-person and online sessions. In mid-June, you’ll be able to start scheduling your sessions. View session catalog and schedule sessions(opens in a new window)
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Add the power of 3D to your design skillset and take your career to new heights. Hear from experts in graphic design, packaging, and motion design to create scenes, combine and blend shapes, and add photorealistic models to your work without disruptive changes to your process. Learn more about lighting techniques, camera controls, and adding materials to surfaces. Combining Creative Cloud and Substance 3D products can fast-track your 3D skills.
Who you'll meet:
Graphic designers, Illustrators, motion graphics designers, product designers, creative directors, artists, industrial designers, concept artists, and other creative pros who want to learn 3D skills for advanced design.
Featured products
Featured speakers
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Tony Harmer
Illustrator, Designer & Author, Design Ninja TV Ltd
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Carmen Ortiz
Manager, Digital Product Creation, Tapestry Inc., Coach, Kate Spade, and Stuart Weitzman
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Lissette Siesholtz
Sr. Director, Leathergoods Technical Design, Kate Spade New York
Featured sessions
View all 3D sessions(opens in a new window)-
Explore 3D for Graphic Designers with Project Neo (beta) - L6106(opens in a new window)
Tony Harmer, Illustrator, Designer & Author, Design Ninja TV Ltd
Reimagine the possibilities for brand and visual identity with Illustrator and Adobe Project Neo (beta). Join veteran MAX presenter Tony Harmer in this hands-on lab to explore Illustrator’s 3D capabilities. Then dive into the incredible world of Project Neo, an innovative new web app that lets you quickly create stunning 3D graphics with precise lighting, shadows, and perspective. Learn new ways to create brand graphics using intuitive tools that are a natural extension of your existing design skills.
Tony will show you how to:
- Craft compelling icons and typography with eye-catching depth and shading effects that maintain your vector shapes
- Create dimensional shapes in minutes without the complexity of traditional 3D tools
- Explore intuitive new workflows for both 2D and 3D designs and quickly produce design variations by adjusting perspective, lighting, and materials
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Digital Twins: Revolutionizing Product Creation at Tapestry - S6101(opens in a new window)
Carmen Ortiz, Manager, Digital Product Creation, Tapestry Inc., Coach, Kate Spade, and Stuart Weitzman
Lissette Siesholtz, Sr. Director, Leathergoods Technical Design, Kate Spade New York
Discover how digital twins are transforming iconic brands like Coach, Kate Spade, and Stuart Weitzman. Join Carmen Ortiz, Manager of Digital Product Creation at Tapestry and Lissette Siesholtz, Senior Director of Leathergoods Technical Design at Kate Spade New York, as they share their creative journey from 2D sketches to photorealistic 3D assets using Adobe Substance 3D, crafting versatile digital twins that drive innovation from product development to marketing content creation.
In this session, you'll learn how to:
- Create high-fidelity digital twins using a streamlined 2D-to-3D workflow
- Accelerate product development with virtual prototyping techniques
- Transform digital twins into compelling marketing content without physical samples
- Enhance cross-functional collaboration through shared 3D assets. Implement a "create once, use many" approach that reduces costs and supports sustainability initiatives
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Pixel and Product: Scalable Visual Systems for Modern Brands - S6100(opens in a new window)
Toby Roberts, COO, President, Happy Finish
Join Happy Finish COO Toby Roberts and discover how Adobe Substance 3D, Unreal Engine, and generative AI cut time-to-market, trim costs, and spin up true-to-life product visuals, without sacrificing quality or brand fidelity. See how modern CGI pipelines break through traditional production bottlenecks with orchestrated creativity, and explore how modular 3D assets, smart texturing, and scene automation let teams move faster, iterate smoothly, and scale visuals from e-commerce to global campaigns. Don’t miss a live demo of Adobe Firefly API workflows that preview the next frontier of content at scale.
You'll learn:
- How to reduce product content creation time while preserving consistency and quality
- How Adobe Substance 3D supports reusable, high-fidelity brand assets
- How generative AI tools like Adobe Firefly amplify creativity and speed without compromising craft
- Why adaptive content systems are critical for multi-market, multi-platform scale
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At the heart of the most impactful companies is a compelling brand story — one that seamlessly connects a company’s vision and identity with the products and services it offers. A strong brand story cultivates emotional bonds, establishes trust, and highlights what sets a company apart.
Stand out in a competitive landscape and leave a lasting impression by creating a powerhouse brand strategy. From crafting a brand vision to implementing it across all marketing and social channels, ensuring content aligns with your identity, you’ll gain the tools to elevate your brand to new heights. Hear compelling insights from brand luminaries that just went through a major rebrand and get nuts-and-bolts how-to knowledge from industry experts on crafting the right brand story.
Who you'll meet:
Anyone who is interested in creating personal or corporate brands, discovering how to maximize audience reach, and creating marketing content that stays on brand. Creative professionals, business leaders and decision makers, next-gen creative professionals, social media content creators, communicators, and marketers.
Featured speakers
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Dan Janssen
Chief Creative Officer, Lincoln Design Co
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Meg Lewis
Designer, Performer, Educator, Meg Lewis Fun House
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Kladi Vergine
Award-Winning Designer, Visual Strategist and Author, Adobe
Featured sessions
View all Branding sessions(opens in a new window)-
Designing a Killer Brand: Behind the Story and Process - S6233(opens in a new window)
Dan Janssen, Chief Creative Officer, Lincoln Design Co
Creating a brand that continuously captures attention is critical — and more challenging than ever. Which brands are getting it right, and which are falling short? See how Lincoln Design Co. built its agency brand — what worked and what fell flat. Plus, you’ll get an inside view of a client’s brand missteps and the secrets to turning those mishaps around. Your brand is more than a logo — it’s a cultural force that matters to you, your client, and (when done effectively) the world. Discover the branding blueprint for infusing culture, authenticity, and lasting impact.
On this journey, you’ll discover:
- What it takes to build a killer brand in today’s overcrowded market
- The story of a brand like Lincoln Design Co.
- A brand case study on what doesn’t work
- Why culture and authenticity matter
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How the Things You Make Shape Brand Connection With Your Audience - S6003(opens in a new window)
Robert Brunner, Founder and Creative Director, Ammunition
Brands are not artifacts or representations. They live in our hearts and minds as consistent emotional responses shared across people. In this talk, renowned industrial designer Robert Brunner, Founder and Creative Director of Ammunition, explains how emotions are the high-level currency of brands, and how the best products establish relationships with people and shrink the gap between companies and their constituents. Ultimately, the design of the things you make can build a charismatic brand.
On this brand journey, you'll discover:
- How to communicate what your brand is about through design
- Using design to create a relationship with your customer that matters
- Why some brands become iconic and linked to moments in our lives
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The Brand Mindset: How Great Brands Think, Not Just Look - S6231(opens in a new window)
Kladi Vergine, Award-Winning Designer, Visual Strategist and Author, Adobe
Today’s most resonant brands aren’t built — they’re lived. As branding shifts from static assets to adaptive ecosystems, designers must think beyond logos and guidelines. Join award-winning visual strategist Kladi Vergine to explore the future of dynamic branding — flexible systems rooted in strong foundations and thoughtful methodology. Learn how to balance structure and freedom, align internal vision with customer experience, and express identity through motion, interaction, and emotion — beyond what’s merely seen.
Kladi will show you how to:
- Rethink brand identity as a dynamic ecosystem — not a fixed toolkit
- Align corporate vision with real-world brand perception and culture
- Create systems that adapt across media while staying grounded in strategy
- Design brands that feel consistent not through rules, but relationships
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Inspiring speakers from the world’s biggest brands and agencies share their expertise and insights about creative leadership in the generative AI era. They’ll cover everything from brand reinvention and strategy to supercharging creative workflows to new tools for scaling campaign assets. You’ll leave these sessions inspired to empower people across your organization with the newest innovations from Adobe.
Who you'll meet:
Leaders and creative professionals across graphic, web, and multidisciplinary design; art and creative directors; video, film, and motion graphics pros; photographers; tech and business strategists; and other creatives or business leaders who want to create a meaningful career.
Featured topics
Creative and marketing leadership; generative AI strategy and use cases; team building and collaboration; industry thought leadership; and content supply chains in the enterprise.
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Students need opportunities to develop the essential creative and generative AI skills that open doors to a brighter future. Whether you’re overseeing a creative curriculum or want to use creativity to enhance your teaching, join this track to hear from leading educators and experts who cultivate these skills and engage students as digital creators. They’ll share insights on how they prepare the next generation to thrive in a changing world.
Who you'll meet:
Educators working across disciplines in formal education and beyond; curriculum, professional development, and technology leads; researchers; school and university leaders; and students.
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Bring your creative vision to life. Whether you’re an established designer or illustrator looking to discover new techniques or are just getting started and trying to learn lasting skills, this track covers everything from digital, web, and print art and graphics to logos, icons, photo manipulation, compositing, 3D, publication, and data visualization. Learn how you can leverage new generative AI tools to assist your content development, create in new ways, and gain more control over your workflows and outputs. Most of all, connect with thought leaders, changemakers, and expert designers and illustrators who’ll inspire you to revisit the way you approach design and share with you the tools to create anything you can imagine.
Who you'll meet:
Graphic designers, artists, illustrators, marketers, and design students who create across multiple design disciplines, including digital, web, print, brand identity, publication, digital marketing, social media marketing, data visualization, 3D, and more.
Featured products
Featured speakers
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James Barnard
Logo & Visual Identity Designer, Barnard Co.
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Anne-Marie Concepción
Owner, Seneca Design & Training
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Magdiel Lopez
Partner and Creative Director, Artist Uprising
Featured sessions
View all Graphic Design and Illustration sessions(opens in a new window)-
Unlocking Advanced Illustrator Techniques for Marketing Campaigns - L6340(opens in a new window)
Daniel Scott, Designer, Instructor, Bring Your Own Laptop
Get ready to uncover next-level tools, techniques, and shortcuts to transform the way you work in Illustrator. In this advanced-level lab, you’ll create a multi-touchpoint social media marketing campaign and tackle one of the toughest design challenges — keeping brand consistency across dozens of formats, sizes, and platforms — all while working efficiently.
You’ll learn how to harness powerful AI-driven tools like Generative Expand, streamline workflows, and unlock hidden pro techniques that will make you wonder, “Why have I been doing it the hard way all this time?” If you’re already confident in Illustrator but want to work faster, smarter, and better, this lab will level up your skills and blow your mind with what’s possible
In this hands-on lab:
- Master advanced workflows for scaling designs across multiple social formats
- Leverage Generative Expand and other cutting-edge AI features
- Unlock time-saving shortcuts that pros use daily
- Maintain brand consistency while adapting designs across multiple platforms
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Pro Illustrator Techniques and New Features for Next-Gen Designs - S6330(opens in a new window)
Kladi Vergine, Award-Winning Designer, Visual Strategist and Author, Adobe
Think you know Illustrator? Think again. This fast-paced, high-impact session with Adobe senior design evangelist Kladi Vergine is packed with underrated features and clever shortcuts that are perfect for fast-paced design environments. Whether you're creating graphics, experimenting with 3D, preparing mockups, or using AI to speed up your process, Kladi’s tips will give you the edge you need to work smarter and more efficiently. You’ll learn how to leverage new features, AI tools, and loads of killer tips and tricks that will level-up your workflow.
In this session, you’ll:
- Discover new Illustrator features and under-the-radar tricks to power up your process
- Learn advanced workflows to boost both creativity and productivity
- Learn how to speed up your design process with AI-enhanced workflows
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Building Seamless Composites in Photoshop - S6301(opens in a new window)
Julieanne Kost, Digital Imaging Evangelist Director, Adobe
Join Julieanne Kost, principal evangelist at Adobe, and discover how to elevate your compositing workflow using both new and time-tested features in Photoshop. Learn how to quickly merge disparate visual elements into unified, surreal scenes — while keeping your process flexible and efficient from concept to completion. Julieanne will guide you through essential techniques to help you design faster, smarter, and with more creative control.
In this session, you’ll learn how to:
- Spark ideas and speed up your workflow using the latest Photoshop tools powered by Adobe Firefly
- Select and integrate elements that work together visually and conceptually
- Use non-destructive, adaptable techniques to refine your composites with confidence
- Incorporate both new and classic features into a seamless, professional workflow
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Spark your passion for photography with sessions that will help you build your photography skills and more easily achieve photo editing results you’re proud of using AI-powered tools and workflows, whether you’re taking photos with a smartphone or a mirrorless camera. See how you can easily shoot, edit, and share your photos from anywhere and effortlessly move your images, along with your edits, between your mobile devices, desktop, and web. Gain ideas, inspiration, and hands-on practice with leading photographers and Adobe experts in sessions, labs, and experiential photowalks.
Who you'll meet:
Anyone interested in photography and improving photos for professional or personal use.
Featured speakers
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Lisa Carney
Photographer, Retoucher, Photoshop and Lightroom Educator, Adobe Community Expert
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Brian Matiash
Software Quality Engineer - Lightroom Desktop and Photo Educator, Adobe
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Benjamin Warde
Principal Product Manager, Adobe
Featured sessions
View all Photography sessions(opens in a new window)-
Easy Artistic Edits with Lightroom Mobile - S6400(opens in a new window)
Lisa Carney, Photographer, Retoucher, Photoshop and Lightroom Educator, Adobe Community Expert
Join renowned photographer and high-end photo retoucher Lisa Carney for this 60-minute session in which you’ll explore how to quickly enhance your mobile photos using Lightroom Mobile. Learn how to transform everyday phone captures into stylish images with cinematic flair, captivating black-and-white edits, and distinctive textures. This session is perfect for both new and experienced photographers looking to level up their editing game.
You'll learn how to:
- Quickly apply a cinematic, moody look that makes your images stand out
- Convert color shots to striking black and white for dramatic, timeless effects
- Add textures in LR to lend an artistic flair to any photo
- Find and use the latest Lightroom Mobile tools for swift, professional-grade edits
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Beyond the Basics: Advanced Lightroom Editing for Photographers - L6406(opens in a new window)
Brian Matiash, Software Quality Engineer - Lightroom Desktop and Photo Educator, Adobe
Push your photo editing skills to the next level with this extensive 90-minute lab designed for photographers looking to expand their knowledge of Lightroom. Join Lightroom software quality engineer and photo educator Brian Matiash for this deep dive into advanced editing techniques, tackling a wide range of genres including landscape, portrait, travel, and wildlife photography. This lab will equip you with the tools to craft compelling images across any subject. While we will be using Lightroom Desktop, all the editing tools and techniques covered are also available in Lightroom Classic.
Brian will show you how to:
- Master advanced masking and local adjustment techniques to selectively control light, color, and detail
- Refine color grading and tone curve adjustments to create both subtle and dramatic edits
- Apply targeted editing strategies for landscapes, portraits, street photography, and wildlife, tailoring your approach to each subject
- Critically evaluate your edits to maintain consistency and ensure your final images match your creative vision
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Lightroom for Everyone - L6405(opens in a new window)
Benjamin Warde, Principal Product Manager, Adobe
You don’t have to be a serious photographer to love Lightroom. Maybe you’re ready to amp up your photography game, or you simply want an easy way to make your vacation photos look awesome. Maybe you want a better way to handle that mess of stuff on your camera roll, or perhaps you need a seamless way to collaborate with team members. Whatever your photography needs and desires, Lightroom can meet you wherever you are.
Note: this class is about Lightroom, not Lightroom Classic.
Join Benjamin Warde, a Principal Product Manager on the Lightroom team, in this introductory lab and learn everything you need to get started in Lightroom, including how to:
- Apply incredibly simple, yet powerful, one-click edits that will set your photos apart
- Find that one photo you’re looking for without needing to organize anything up front
- Share your photos and collaborate with your team
- Work with your photos wherever you are on any device
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Develop the skills you need to put your creativity in motion. Learn how to edit your first video, transform static graphics into motion, create an animated explainer video, and apply visual effects to a marketing video. You’ll even learn how to leverage generative AI in your video workflow as well as collaborate more effectively with Frame.io.
Who you'll meet:
Editors, motion graphics designers, post-production professionals, educators, photographers, and other creative pros who want to learn how to design for motion or work with video.
Featured speakers
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Kyle Hamrick
Motion Designer, Director & Educator, Freelance
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Josh Olufemii
Content Creator and Educator
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Luisa Winters
Motion Design & Video Editing Educator, Adobe Subject Matter Expert
Featured sessions
View all Video, Audio, and Motion sessions(opens in a new window)-
Elevating In-House Brand Content with Generative AI - S6606(opens in a new window)
AJ Bleyer, DGA Director, Advent Films
Elevate your brand’s visuals — no big budget or VFX team required. Join DGA Director and MAX veteran AJ Bleyer and discover how to harness Adobe’s cutting-edge generative AI tools to transform your creative process. In this session, tailored for in-house creatives, AJ will show you how to craft compelling brand content, from polished commercials to engaging social campaigns, using tools already at your fingertips. Whether you’re producing product promos, corporate narratives, or social media assets, this session will inspire you to rethink what’s possible for your in-house team.
In this session, you’ll learn how to:
- Reimagine your pre-production workflow — empower your brand to stand out before the camera even rolls
- Integrate generative AI into pre-production for client-ready treatments and concepts
- Enhance and reimagine existing brand footage using generative AI
- Craft stunning visual effects tailored for your brand’s aesthetic
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Cinematic Techniques in Adobe Premiere Pro - L6626(opens in a new window)
Christine Steele, Filmmaker, Educator, Adobe Community Expert, Steele Pictures Studios, Inc.
Strengthen your stories with creative techniques used by Hollywood professionals. Join Emmy award-winning filmmaker and educator Christine Steele as she shares techniques to help make your work look and feel more cinematic. In this hands-on lab you’ll learn subtle ways to make standard shots appear more intriguing, and elevate your storytelling using color, lighting and effects tools in Premiere Pro. Learn how to enhance audio and video so it feels more emotionally resonant. Join us to discover how subtle adjustments can dramatically transform content, making every project more engaging and professional. Whether you're producing shorts, features, documentaries, or promotional media, this lab empowers you to bring a cinematic touch to your work.
Topics covered:
- Techniques to help unify the look, sound, and feel of an edit
- Crafting mood and atmosphere with color and effects
- Building visual depth and consistency over time
- Guiding eye-trace to hold viewer's gaze and attention
- Enhancing content for storytelling impact
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The Big Secret to Making Your Animations Really, Really Good - S6611(opens in a new window)
Nol Honig, Designer, Director, Animator & Educator, The Drawing Room
Does your animation feel like cobwebs and haunted-house noises instead of triumphant rainbows bursting with joy? Well, unfortunately, there’s no magic button to make your animation more captivating — but if there were, it might look suspiciously like the Speed Graph. In this basic-level, beginner-friendly session, motion design virtuoso Nol Honig will show you how to harness acceleration and deceleration to turn each clunky keyframe into a polished, sparkling masterpiece of rhythm, finesse, and yes, joy.
Nol will demonstrate how to:
- Use the Speed Graph to fix boring, stinky animation
- Make keyframes feel intentional, not accidental
- Upgrade your animation using no plug-ins — just impressive brain skills
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Don’t miss the Creativity Super Sessions.
Take a deep dive into an optimized creative workflow. Join an hour-long demo with an Adobe product expert, and community and customer speakers who use Creative Cloud tools every day. Get valuable tips and tricks for how to level up your workflow with the latest tools and technology.
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Learn how to stay relevant and thrive as the design world evolves. Explore what makes us valuable as designers when AI tools change how we work. Drawing on insights from Samantha Warren, senior design director, machine intelligence and new technology at Adobe, we'll examine the shift from purely technical skills to the uniquely human qualities that AI cannot replicate, providing practical strategies for cultivating your most valuable asset as a designer — your humanity.
You will:
- Discover techniques to strengthen your storytelling abilities and create unexpected design solutions beyond what AI can produce
- Learn approaches to deepen your empathy and connection-building skills to solve more complex design challenges
- Gain insights on evolving your role beyond pixel creation toward design leadership, integrating human context and vision
- Identify ways to capitalize on your unique non-design experiences and passions as competitive advantages in an AI-augmented industry
Products:
Not Product Specific
Speakers:
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Samantha Warren
Sr. Director of Design, Adobe Firefly
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Push your creative boundaries by combining your favorite design tools in smart and unexpected ways. You’ll discover how to streamline your workflows with the latest creative technologies, boost efficiency, and take your content creation process to the next level. Join Bart Van de Wiele, head of solutions consulting at Adobe, and Rob de Winter, author, trainer, and designer, as they share practical techniques that will transform the way you design and create.
You'll learn how to:
- Combine familiar tools in fresh ways to unlock unexpected results
- Use Adobe Firefly to generate stunning visuals and video with full creative control
- Explore multi-app workflows that blend 3D, motion and design seamlessly
- Integrate tools like Project Neo into your everyday process
- Extend your design workflow with Adobe Express to create bold, shareable content
Speakers:
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Bart Van de Wiele
Head of Solutions Consulting, Adobe
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Rob De Winter
Author and Expert Trainer, DWM Trainingen
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Gemma O'Brien
Artist, Studio Gemma O'Brien
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Discover how to transform vivid, layered collages into an immersive animated world with artists Guillermo Flores Pacheco and Dacia Sáenz. Through their "Living Art, Deep Roots" approach, this creative team animates identity and memory, creating work deeply informed by their Mexican and Mexican-American heritage.
You will learn:
- How to turn a hand-built collage into a moving, emotional narrative using Premiere Pro and After Effects
- What collaboration looks like between a visual artist and a motion design artist
- How cultural themes can shape a visual storytelling approach
- Practical techniques for adding motion, rhythm, and depth to still artwork
- How to bring a maximalist aesthetic to life through layered design and animated video workflows
This super session offers valuable skills for video professionals, motion designers, and creative artists looking to expand their visual storytelling toolkit and create more emotionally resonant work.
Speakers:
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Guillermo Flores Pacheco
Art Director, Illustrator & Graphic Designer, ORBEH Studio
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Dacia Saenz
Sr. Quality Engineer and Animation Explorer, Adobe
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Meagan Keane
Director of Product Marketing, Adobe


Adobe MAX was a game-changer! I picked up some awesome workflow hacks that are going to make everything run smoother and faster."— MAX 2024 attendee