Mardo El-Noor
Director, editor, and animator
Make It Click! by McDonald's
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To keep New Zealanders safe during the summer road trip season, DDB revisited an iconic campaign. Teaming up with Kiwi DJ Jess Rhodes, McDonald’s reimagined road safety with a modern remix of the classic Kiwi anthem Make It Click. First launched in the 1980s, the track helped spark a generational shift in seatbelt use, before being re-released in 2003 to reach Millennials and Gen X. Now, in 2024, it returns with a fresh DnB mix — reminding a new generation of drivers to “click it twice”: buckle up and switch on Do Not Disturb to stay focused behind the wheel.
Despite being a strict vegetarian for more than 20 years, Mardo set personal beliefs aside to take a bite of the McDonald's project with DDB, crafting a bold, contemporary spin on a well-loved classic.
Artist bio
Mardo El-Noor is a New Zealand-based mixed-media director-designer, recognized for merging live action with animation and motion graphics. With a background in graphic design, he brings a design-led approach to every project, drawing on UI and poster aesthetics to shape style frames, visual research, and concept pitches.
A self-described style chameleon, Mardo focuses on creative solutions over a fixed aesthetic, a philosophy that has established him as New Zealand’s go-to director for mixed-media work. His clients include Toyota, Subaru, Lexus, KGM, Visa, Vodafone, Samsung, Serato, McDonald’s, Burger King, Red Bull, and Emirates Team New Zealand, alongside major universities, banks, and government agencies.
Before completing his MA in Arts & Design, Mardo released five electronic music albums through EMI (Dubai) and Sony Music (International), a path that led him into visual design and more than 40 music video credits—including his recent video for The Cranberries’ Zombie (Remix). He is also the author of Dogs With Stories (2023), a coffee table book featuring portraits and stories of 100 dogs and their owners.
Team member names and roles
- Director, editor & animator: Mardo El-Noor
- Production Company: Fish&Clips
- Producer: Fleur Swarbrick
- EPs: James Moore & Samantha Attenborough
- DOP: Devan Narsai
- Talent: DJ Jess Rhodes
- Creative Agency: DDB Aotearoa (New Zealand)
- Creatives: Ben Pegler, Hayley Tubb, Phaedra Starling
- Agency producer: Sarah Finnigan-Walsh
