Lia Ferreiro

Freelance Motion Graphic Designer

Todas Musas

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The visuals feature bold, contrasting colors—primarily yellow and black, with high-contrast 3D graphics. This video showcases a dynamic presentation of the bold and creative aesthetic of "Todas Musas."

Book spread. The right page displays large, black bold text that reads, "Esto es un intento de romper esquemas en la industria creativa" The right page features black two column text on yellow background.

The spread features a black background with bright yellow accents. The left page displays large, white bold text that reads, "SÉ TU PROPIA MUSA," with stickers. The right page has a large QR code and minimal text in white.

Urban-style promotional poster mockup, with bold black and white text against a yellow background, accompanied by a sleek 3D hand and logo elements.

Laptop mockup on dark grey background, featuring the typographic logo of "Todas Musas".

To achieve a high level of detail and precision in the Todas Musas project, several design elements and methods were employed.

Conceptualization: The vision was clearly defined, focusing on empowering Latin American women in the creative industry. This mission guided every design decision.

Brand Identity: The visual identity drew from nostalgic elements like "Páginas Amarillas," combining boldness with a sense of legitimacy and unity, ensuring coherence across platforms.

Web and Editorial Design: Both digital and print mediums were developed to create a seamless experience for users.

Motion Graphics: Animated elements were meticulously crafted to capture attention and maintain consistency with the overall brand identity.

Artist bio

I’m Lia - a Motion and Graphic Designer from the Dominican Republic, based in Barcelona. With a multidisciplinary approach, my work ranges from conception, design and production of printed publications, visual identities and digital experiences. I’m passionate about using design as a tool to create a positive impact in society, make statements that can strengthen social movements and celebrate my culture.