Frequently Asked Questions.

We’ve got answers to all your MAX questions.

  • What is the Adobe MAX agenda?

    The in-person agenda includes three days of keynotes, Sneaks, plus more than 200 sessions, labs, and photowalks. It also includes evening networking activities including a Welcome Reception and MAX Bash. In addition, the Creative Park offers access to Adobe product experts and sponsors with the latest products and services for creatives. Check out the in-person agenda page for more information.

    • Preconference (only available in-person): Saturday, October 12 and Sunday, October 13
    • In-person conference: Monday, October 14 through Wednesday, October 16

    The online agenda includes two days (October 14 and 15) of live and on-demand keynotes, Sneaks, and luminary sessions, plus more than 50 sessions with informative and inspiring content for creatives. View the MAX Online page for more details.

    What is included in my full conference in-person registration pass?

    • Keynotes (Monday–Tuesday, October 14–15)
    • MAX Sneaks (Tuesday, October 15)
    • All sessions and a maximum of three labs and one photowalk (Monday–Wednesday, October 14–16)
    • Access to the Creative Park, Welcome Reception, and MAX Bash
    • Light meals are provided for all attendees for breakfast and lunch during the main conference days (Monday, October 14–Wednesday, October 16). Evening hors d'oeuvres options will be offered at the Welcome Reception on Monday and at MAX Bash on Tuesday.
    • Does not include access to preconference labs and bundles which can be purchased separately.

    What is the difference between the various session types offered?

    • Keynotes: A look at the latest products, features and innovations for creatives. Available in person and online.
    • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs. Available in person and online.
    • Luminary sessions: Hear from creative luminary speakers. 60 minutes. In-person and online.
    • In-person sessions: 60-minute presentation including Q&A. Select sessions will be available on demand after the event.
    • In-person labs: Hands-on training on MAX-provided PC or Mac equipment, preloaded with all the necessary software and files you need. 90 minutes. Labs will not be available on demand.
    • Photowalks: A hands-on overview of Lightroom mobile followed by a photowalk focused on taking better photos and videos with your mobile phone. Two hours. Photowalks will not be available on demand.
    • Creative Park sessions: Shorter sessions with speakers in the Creative Park Theater with a focus on innovations and networking. In-person only.
    • Online sessions: 30-minute presentation with live chat available during premiere only. Sessions will be available on demand immediately after.

    What is the session catalog?

    The session catalog is a listing of all sessions available as part of MAX. Choose from 200+ in-person and online sessions to discover the latest tools and techniques. You can filter by session format (in-person or online), type, track, region, day, product, technical level, audience type, and category. Note, certain session types are available for in-person attendees only. Session scheduling will be available in mid-June.

    Do you have sponsorship opportunities?

    Yes, there are unique sponsorship options available for in-person opportunities. Complete the form on the Become a sponsor page and a sponsorship sales rep will reach out to you.

General questions

  • What is Adobe MAX?

    The world’s leading creative conference will be held October 14–16, 2024. Whether you’re a designer, illustrator, photographer, social media content creator, video pro, or want to know more about 3D and generative AI tools, join us in Miami Beach or online. Learn new skills, be inspired, and connect with other creatives during three days of sessions and labs, keynotes, Sneaks, and more. Preconference courses provide in-depth training and will be held October 12–13, in-person only. Bring your whole team to MAX and get a group discount. Make plans to join us!

    When and where is MAX 2024?

    The in-person event will be held in Miami Beach at the Miami Beach Convention Center. More information can be found on the Hotels and Travel page.

    • October 12–13, Preconference
    • October 14–16, Conference

    The online event will take place October 14–15.

    Is space limited?

    Passes for the in-person event in Miami Beach will be available for purchase until they are sold out. Space is limited, so we recommend registering as soon as possible to secure your spot for the in-person experience.

    Attendance for the online MAX experience is unlimited and free for everyone.

  • Which MAX experience is right for me?

    In-person MAX:

    • 200+ sessions, labs, and photowalks
    • Mainstage presentations (Keynotes and Sneaks)
    • Luminary sessions
    • Creativity Super Sessions
    • Networking opportunities
    • Welcome Reception
    • MAX Bash
    • Creative Park
    • Meet product experts
    • Meals and refreshments
    • Preconference courses (additional fee)

    MAX Online:

    • Attend 50+ online sessions for free
    • Mainstage presentations (Keynotes and Sneaks)
    • Luminary sessions
    • Creativity Super Sessions

    What if I registered for online MAX and would like to attend MAX in-person?

    You can upgrade your online registration to a paid in-person registration through the Attendee Dashboard(opens in a new window).

    Is the MAX schedule final?

    Our session schedule may change all the way up to the conference. We aim to make final changes a couple weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last-minute time change or cancellation.

  • What are the session tracks?

    • 3D
    • Creativity and Design in Business
    • Education (online only)
    • Graphic Design and Illustration
    • Photography
    • Social Media and Marketing
    • Video, Audio, and Motion

    View the track descriptions here.

    What is the session catalog?

    The session catalog(opens in a new window) is a listing of all sessions available as part of MAX. Choose from 200+ in-person and online sessions to discover the latest Creative Cloud tools and techniques. You can filter by format (in-person or online), session type, track, product, technical level, audience, and more. Note: preconference courses, photowalks, labs, and certification exams are available for in-person attendees only. Due to limited space, in-person attendees can sign up for one photowalk and up to three labs.

    Where can I find the MAX speakers?

    Visit the speaker catalog(opens in a new window) to learn more about our 2024 in-person and online speakers.You will be able to filter by craft, track, product, and region.

    What does my experience level need to be for sessions?

    Sessions range from beginner to advanced. We recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services.

    To help select sessions that are appropriate for your skill level, MAX technical levels are defined as follows:

    • Beginner: This product or topic is either new to you or you’d like to brush up and focus on basic and essential skills, techniques and industry standards.
    • Intermediate: Take your skills to the next level with content geared to refining and expanding your mastery of basic skills of the featured product.
    • Advanced: You live in this featured product every day and consider yourself a master of its tools. These sessions will provide the latest and most advanced techniques to enhance your workflow.

  • How can I learn more about sponsors?

    Learn more about any of our sponsors by visiting the MAX Sponsors page and clicking on a sponsor’s logo. Our sponsors are offering amazing products and services for the creative industry. Plus, they have hot deals and giveaways available exclusively to the MAX audience during the event.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

  • Does Adobe MAX have a code of conduct for the event?

    The Adobe MAX conference is dedicated to providing a fun, engaging, and safe event for everyone. All Adobe MAX participants, including attendees, speakers, sponsors, vendors, and Adobe staff (“participants”) must comply with the Adobe MAX code of conduct. By attending Adobe MAX, you are agreeing to abide by this code of conduct. Anyone found to be violating this code of conduct may be expelled at the discretion of organizers without warning or refund. Adobe has a zero-tolerance policy and will not tolerate any harassing or abusive behavior towards any participant or event staff or any disruptive behavior that interferes with the event. Examples of unacceptable behavior or content include, but are not limited to:

    • Hateful or highly offensive content, including statements that attack or dehumanize a person based on gender, gender identity, age, sexual orientation, disability, physical appearance, race, religion, or political affiliation
    • Disruptive behavior such as assembling for the purpose of or resulting in breaching the peace or engaging in unlawful behavior
    • Profanity
    • Engaging in the destruction or vandalization of event property or materials
    • Deliberate intimidation, stalking, or harassment
    • Possession of a weapon (even if legally permitted) or illegal substances
    • Pornographic, sexually explicit, or violent material
    • Misleading, fraudulent, or deceptive statements
    • Refusal to comply with rules governing access to the venue including safety and security requirements, displaying an event badge at all times, etc.
    • Excessive spam or abuse of marketing consent policies

    Please report any abusive content or behavior to event support. If you are on site, event staff can help you contact event security or local law enforcement, provide escorts, or assist those experiencing harassment to feel safe during the conference. Please contact a member of the event staff, identified by their badge, or visit the registration area or an information desk.

    If in doubt, please keep it positive and professional and be mindful of the information you share with other participants.

    We expect all participants to help create a safe and supportive environment of inclusiveness, and we look forward to your attendance.

    How can I enter the MAX In-Person Full Conference Pass Sweepstakes?

    During registration, opt in for a chance to win one in-person full conference pass plus a 3-night hotel stay to MAX 2024 or 2025 by August 25, 2024. Sweepstakes are only available for online attendees. Must be 18+. Flight not included. If you opted-in during registration, you're already entered for a chance to win. If you didn’t opt in and would like to, you can do so in your attendee dashboard. Winners will be notified via email. View official rules English(opens in a new window)

    If there are any giveaways at MAX, who is eligible to receive them?

    In-person giveaways are available to full conference in-person attendees only.

    How do I stay current on MAX developments?

    If you’re not already a member of the MAX mailing list, sign up with the link in the footer. Check out the MAX blog(opens in a new window) for all the latest updates.

    How can I connect with our community on social?

    Use the #AdobeMAX hashtag when posting. Follow the MAX and Adobe social channels at:

  • How do I contact event support?

    Please review all FAQs to ensure the best possible experience at Adobe MAX 2024.

    You may contact us through email or by phone:
    U.S. and Canada: 866.382.7146
    International: +1.650.360.8064

    Event support is available from 9am PT to 6pm PT.

    Where should I send a media inquiry?

    Please email your media inquiries to our PR team.

In-person MAX

  • How do I register for MAX?

    • Registration requires an Adobe account. You can create a free Adobe account during the registration process if you don’t already have one. You do not need an active Adobe subscription. You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your MAX registration. If you don’t remember your password, click or tap Reset your password.
    • Past account information does not transfer over. You will need to go through the process to start a new registration.
    • Click or tap the Register link in the top right-hand corner to get started.

    Does the registration include air transportation and hotel accommodations?

    All costs for air transportation and hotel accommodation are the responsibility of the attendee.

    Are meals included with my full conference pass?

    Yes, light meals are provided for all attendees for breakfast and lunch during the main conference days (Monday, October 14–Wednesday, October 16). Evening hors d'oeuvres options will be offered at the Welcome Reception on Monday and MAX Bash on Tuesday.

    What is the substitution policy?

    Substitution requests should be sent to event support. To ensure a smooth transfer, please make sure the original attendee and replacement are copied on the request.

    Please follow this procedure:

    • The replacement attendee will need to register for an account using the MAX registration process, but they should stop at the orders page.
    • Once an account has been set up for the replacement attendee, email your substitution requests to event support. Please include the full names and registered emails of both the original participant and the replacement participant.
    • Event support will transfer the registration and send a confirmation to the new participant.
    • Cancellation of travel is the exclusive responsibility of the participant.
    • Transfer or cancellation of the hotel, after September 17, must be made directly with the hotel.

    How do I access my account, change personal information, and add registration packages?

    Log in to your Attendee Dashboard(opens in a new window) to make these changes.

    How do I register as an industry analyst or member of the press?

    • For public relations, please send an email to maxpr@adobe.com
    • For industry analyst relations, please send an email to adobeAR@adobe.com
    • Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.

    What if I need a Visa application?

    To receive a Visa application, you must first complete your MAX registration. During registration you will be asked if you require Visa assistance. Select "yes" and provide the required information. A Visa letter will be sent to you within 48 hours of completing your registration. If you do not receive a Visa in time to travel to the United States for MAX, your registration fees will be fully refunded.

    I have completed my registration. When and where can I pick up my badge?

    You can pick up your badge at Registration, located in the Miami Beach Convention Center during event days. You will be required to show a government-issued photo ID, such as a driver’s license or passport. MAX passes will not be mailed.

    What if I lose my badge onsite?

    All lost badges are subject to a $150 replacement fee.

    What is the cancellation policy?

    Cancellation requests for registration fee refunds must be submitted in writing to event support and according to the following schedule.

    • Before September 13, 2024: 50% refund
    • After September 13, 2024: No refund (No-shows are ineligible for registration fee refunds.)

  • What is the cost for a full conference pass to attend MAX in person (October 14-16)?

    The registration fees are as follows while availability lasts:

    Single registration for a full conference pass

    • Early Bird price (through July 31, 2024): $1,595
    • Advance price (August 1 through August 31, 2024): $1,795
    • Regular price (September 1 through October 12, 2024): $1,995

    Group Packages (purchase multiple full conference passes in a single transaction)

    • Purchase of 3+ passes: special pricing of $1,495 per pass
    • Government, Non-Profit, Education employees are applicable for a discounted price of $1,295 per pass.

    Are there additional discounts for full conference passes available?

    Educators, Government, Non-profit employees, and students are applicable for special non-expiring pricing. Please note, these discounts do not include preconference bundles.

    • Educators, Government, and Non-profit employees are applicable to apply for a discounted full conference pass price of $1,295. Enter the following promo codes in the orders page during registration to redeem the special pricing.
      • Education promo code: M24ED
      • Government promo code: M24GV
      • Non-profit promo code: M24NP
    • Students are applicable to apply for a discounted full conference pass price of $399. Enter promo code M24STU in the orders page during registration to redeem the special pricing. To qualify for student pricing, the following criteria must be met:
      • Age requirement of 18 years or older
      • Enrolled at a higher education institution
      • Current class schedule showing at least 12 credits or units and a valid student ID as proof of your student enrollment required at Registration
      • Adobe may, at its sole discretion, charge the standard fee(s) for anyone unable to satisfy proof of valid student ID requirements to Adobe's satisfaction.

    Can I qualify for more than one discount?

    No, only one discount can be applied per registration. Discounts cannot be combined with any other offers or group package purchase. Discounts not valid on preconference bundles.

    I have a promo code. How can I register?

    Enter your promo code on the order page during registration. If you have already completed registration, please contact event support for further assistance.

    How do I manage my group package purchase?

    • Registration codes will be automatically generated after the purchase is completed.
    • Share and manage your code from your Group Pass Dashboard. You can send invitations to your team members, making it easy for them to register and book their own hotel.
    • Note: If you are the purchaser and are also attending, you can send yourself an invite from the Group Pass Dashboard or apply your group code on the orders page in Registration. You will not automatically be registered.

    Is there an additional charge for preconference passes?

    Preconferences take place before the main conference dates and will let you go in depth with a product or skill and are only available for the in-person event.

    • Preconference bundles take place October 8–9 (includes a full conference pass):
    • Preconference courses take place on October 12–13 (must be purchased with a full conference pass):
      • Preconference labs 1-day price is $650
      • Government, Non-Profit, Education employees are applicable for a discounted 1-Day price of $550

    How can I pay for MAX 2024?

    • All registration fees for Adobe MAX 2024 are in U.S. dollars and payable to our registration vendor, RainFocus LLC.
    • Conference registration fees will be accepted with a valid credit card: American Express, MasterCard, or Visa only.
    • You may choose to pay with the same credit card for multiple registration fees or use individual credit cards for each transaction.
    • Exceptions will be made for Government, Education, or Non-profit attendees who are required to pay by check or wire transfer. Instructions for PO payments will be included in the registration confirmation email.

  • What is the difference between the various session types offered?

    • Keynotes: A look at the latest industry trends and newest tools for creatives
    • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs
    • Luminaries: In-person and online. Hear from creative luminary speakers. 60 minutes
    • Creativity super sessions – In-person and online. Demo sessions with experts. 60 minutes.
    • In-person sessions: 60-minute presentation including Q&A
    • In-person labs: Hands-on training on MAX-provided PC or Mac equipment, preloaded with all the necessary software and files you need. 90 minutes
    • In-person photowalks: Starting with a hands-on overview of Lightroom mobile followed by a photowalk focused on taking better photos and videos with your mobile phone. Two hours.
    • In-person certification exams: take an onsite certification exam and become an Adobe Certified Professional free of charge. 50 minutes. Coming soon.
    • Creative Park conversations: short form sessions with some of your favorite speakers, partners, and creative changemakers discussing an array of topics from their favorite creative tools and workflows to interesting career insights. Coming soon.
    • 20-minute tips and tricks: bite-sized labs designed to fine tune your workflows with the latest features of some of your favorite Creative Cloud apps. Coming soon.
    • Online sessions: 30-minute presentation
    • Online Adobe Live sessions 30-60 minutes. View live-streamed content from the Adobe Live team. Meet the MAX speakers and get deep dives into new product announcements. Coming soon.

    What is required in MAX sessions, labs, and photowalks and do I need to bring anything?

    Sessions:

    • We recommend you bring something to take notes with: pen and paper, tablet, laptop, etc.

    Labs:

    • All required equipment and files will be provided for you.
    • In limited cases, a speaker may reach out in advance of MAX to recommend that you bring a mobile phone or device to take photos, but those cases are limited and will be communicated in advance. Read the lab description thoroughly for any requirements.

    Photowalks:

    • To participate in photowalks, attendees should bring their mobile device with Adobe Photoshop Lightroom for mobile installed and an active Creative Cloud membership or trial.
    • A water bottle, jacket, small backpack, hat, and sunscreen are also recommended

    What are the certification exams and what is required to take them?

    • Adobe has partnered with Certiport to bring an onsite testing lab to MAX. Become an Adobe Certified Professional, included in your MAX full conference pass.
    • You’ll be provided a PC or Mac laptop and all required testing materials.
    • To maximize the time you have to take your exam, please create an account on www.certiport.com (opens in a new window) and have your username and password ready at testing time.
    • View the Adobe Certified Professional(opens in a new window) site for more information on prerequisites and which exams are offered.

    What is the difference between one-day preconference courses and preconference bundles?

    One-day preconference courses:

    • Full-day courses, designed to give you time to go deep with a product or skill. All equipment and supplies are provided. In select cases, you may be asked to bring your own mobile device or laptop. Please check the course descriptions for details.
    • Must be purchased in addition to the full conference pass

    Preconference bundles:

    • Focused, extended courses of learning with all equipment provided.
    • They run from one-and-a-half to three days.
    • There are two preconference bundles: Creative Cloud@MAX and Russell Brown@MAX.
    • Purchase price includes a full conference pass.

    What is included in my preconference training?

    Full-day preconference courses:

    • Equipment and supplies included
      • In limited cases, your instructor may request you to bring a mobile device or laptop. Please check course descriptions for details.
    • Includes light breakfast and lunch and morning and afternoon breaks with coffee

    Russell Brown@MAX:

    • Equipment and supplies included
    • Includes light breakfast and lunch Saturday and Sunday
    • Full conference MAX pass included

    Creative Cloud@MAX:

    • Equipment and supplies are included
    • Includes afternoon break with coffee on Saturday and breakfast and lunch on Sunday
    • Full conference MAX pass included

    Are waitlists available for preconference sessions?

    • We do not have waitlists for preconference sessions.
    • If you are interested in signing up for a preconference that is full, you may contact event support to have your name added to the interest list.
    • If space should open in the class, you will be contacted and given the opportunity to purchase the preconference.

    Will I get copies of the presentations and materials for in-person sessions and labs?

    • We will post presentations and materials when MAX is over for all sessions for which we are permitted to share such documents.
    • Materials will be available for download via the session catalog when you are logged in.
    • Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
    • Note, in-person session and lab materials are available to in-person attendees only.

  • Do I need to schedule in-person sessions, labs, and photowalks in advance?

    Yes, to secure a seat in any session, you must add it to your personal MAX schedule. Sessions, labs, and photowalks will sell out, so schedule as soon as possible. Note: attendees can enroll in up to three labs and one photowalk.

    Will on-demand content be available?

    The majority of online sessions will be available on demand after they premiere. Select in-person sessions will be available on demand within two weeks of the event. On-demand content will be available at no cost for all registered attendees to watch over the coming year. Note: labs and photowalks will not be available on demand.

    How do I schedule sessions and build my MAX schedule?

    1. Log in to the attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section and click View all sessions to go to the session catalog where you can sort and filter to find content relevant to your interests.

    How do I find my individual session schedule?

    1. Log in to the attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section to view any sessions you have scheduled and favorited.

    There is a session in the catalog that does not appear schedulable. How can I schedule it?

    For preconference labs and bundles:

    • These courses are only available as an additional purchase through registration. Log back into your attendee dashboard and click "manage group passes and purchase" to add a preconference lab to your schedule, while space is available.

    For main conference sessions, labs, and photowalks:

    • Please note that attendees are limited to a maximum of three labs and one photowalk.
    • Three weeks prior to MAX, if lab space permits, the limitation on labs will be lifted at which point you can enroll in additional labs.

    How do I delete or swap a session on my schedule?

    Delete a session:

    • Remove a session in My schedule view:
      • Click on the session you’d like to remove from your schedule and click Scheduled and Yes, remove session.
      • Note: upon confirming this action, the session will be removed from your schedule.
    • Remove a session in Sessions view:
      • Search and find the session you’d like to remove in the session catalog.
      • Click Scheduled and Yes, remove session.
      • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

    Swap a session:

    • Swap a session in My schedule view:
      • Click on the time block behind the session that’s on your schedule.
      • Find the new session you’d like and click Add to schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule session.
    • Swap a session in Sessions view:
      • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you’ll be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
      • Make your selection and click Schedule session to update your schedule.

    Do the room assignments change?

    Yes. Room assignments will be displayed in the session catalog and on your schedule the week before the event. Please plan to access your schedule via the MAX mobile app before arriving at MAX to identify the rooms in which your sessions take place.

    Why do the sessions, labs, and photowalks overlap sometimes?

    We try to balance out the schedule so that everyone can still attend the same minimum number of sessions, labs, or photowalks per day. We also try to avoid sessions ending at the exact same time that labs begin (or vice versa) to help ensure attendees can get from one to the other before the session begins.

    If I have pre-enrolled for a session, will my seat still be reserved?

    • Your seat will be reserved until three minutes before the session start time.
    • Two minutes prior to the start time, attendees will be admitted on a first come, first served basis as seats are available, regardless of enrollment.
    • Please arrive early to secure your seat. Your enrollment in a session will be validated and scanned at the time of entry.

    What are the waitlist policies for in-person sessions?

    Joining a session waitlist does not guarantee you a seat in the session. Three weeks prior to MAX, attendees will be cleared from the waitlist and all waitlists will close. Waitlisted attendees will be notified at this time and advised to sign up for an open session.

    Online waitlist:

    • If a session is sold out, you may add yourself to the online waitlist.

    Onsite wait line:

    • If you are not pre-enrolled for a session you can stand in the onsite wait line outside of the session room.
    • We suggest you arrive 15-20 minutes prior to the session start time.
    • Two minutes prior to the start of the session, if seats are available, the door monitor will admit attendees into the session first come, first served as seats are available, regardless of enrollment.

    Are waitlists available for preconference sessions?

    • We do not have waitlists for preconference sessions.
    • If you are interested in signing up for a preconference that is full, you may contact event support to have your name added to the interest list.
    • If space should open in the class, you will be contacted and given the opportunity to purchase the preconference.

    Can I simultaneously register for a session and add myself to a waitlist for another session at the same or overlapping timeslot?

    No, the session catalog does not allow for double-booking. We recommend that if there are two sessions you are interested in attending at the same time, that you register for the one that has space to reserve your seat.

  • What is the Creative Park?

    The Creative Park is the heart of the MAX in-person experience. With opportunities to discover new creative solutions and services from sponsors, hear from Adobe experts and creative community leaders in the Creative Park theater, connect with Adobe product experts, and experience fun activations, there is plenty to explore. When it’s time to take a break, you can charge up in one of the lounges or experience the fun activations. Find more information on the Creative Park page.

    • Adobe Experience booth: Connect with Adobe teams and explore the latest Adobe Creative Cloud products and updates.
    • MAX Store: Shop MAX-exclusive and Adobe swag, designed and selected especially for creative-minded folks.
    • MAX Marketplace: Score some treasures hand-crafted by MAX speakers and the creative community.
    • Sponsors: Explore their latest creative solutions and services to help grow your brand and community.
    • Creative Park Theater and Ring Labs: Shorter sessions and labs with speakers, community members and Adobe experts.
    • Networking: Whether it's your first time or you’re a MAX pro, connect with MAX attendees and like-minded creatives at the Welcome Reception or the hosted networking sessions.

  • Are there discounted rates available?

    Special discounted rates for select hotels will be available when you book through MAX registration. Special rates, based on availability, expire at midnight September 17. View the Hotels and travel page for hotel rates and details.

    Is there an age requirement to book my hotel?

    Age requirements vary by hotel. Please view the Hotels and travel page to review these requirements and contact the hotel directly for further questions.

    Are there smoking rooms available to book for MAX?

    No, all hotels in the MAX block have 100% non-smoking rooms. If you need a smoking room, you will have to book outside of our block at another hotel.

    How do I make hotel reservations to receive the discounted rate?

    • Hotel reservations must be made during the MAX registration process before midnight on September 17. You must be registered for MAX 2024 to take advantage of the negotiated discounted hotel rates, which are on a first-come, first-served basis and will sell out.
    • Do not contact hotels directly; negotiated rates can be obtained only through the MAX registration process.
    • If you have already registered for MAX and would like to book your hotel, log in to your Attendee Dashboard

    What if my desired hotel does not show up in the registration flow?

    • The reservation process is a live booking system and will only show availability based on your date range. You may try adjusting your dates or checking back later.
    • The negotiated rates are only available through MAX registration and will sell out. Please book as early as possible to guarantee you can take advantage of our discounts.

    How do I make changes to my hotel reservation?

    Before September 17:

    • New hotel reservations or changes to existing reservations can be made on your Attendee Dashboard.

    After September 30:

    • All reservation changes will need to be made directly with the hotel. Your hotel confirmation number may be required in order to make adjustments.
    • The hotel will not have a record of your reservation until after this date.

    When do I get a confirmation number?

    Hotel confirmation numbers will be included in the final details communication the week of September 30. Hotels will not have a record of your reservation until after September 30.

    How do I get a copy of my receipt from the hotel?

    • All hotel billing and invoice receipts will be provided by the hotel.
    • A one-night deposit will be charged to your credit card the week of September 30. The hotel can provide a receipt for this single charge, if needed. The deposit charge will be applied to the overall cost of your hotel stay. Your entire hotel expenses will be charged at the completion of your stay. A final bill and receipt will be generated at that time.
    • If you need extra copies or additional documentation of your hotel expenses, contact the hotel directly.

    Will my credit card be charged a deposit?

    • During the week of September 30, you will be charged for one night of your stay (plus tax) as a guarantee for your reservation. This deposit will be applied against your final bill. Please make sure the credit card entered is valid.
    • If the deposit is not received, your reservation will not be guaranteed and will be canceled.
    • If a receipt is needed, this can be provided by the hotel directly. How can I pre-pay for my reservation? Reservations can be pre-paid through the hotel directly using a hotel provided credit card authorization form after September 30. The hotel will not have record of your reservation until after this date.

    What is the pre-authorized amount for incidentals?

    • Upon check-in, the hotel will authorize approximately $150-200 per night to your debit/credit card on file for any incidental changes (movies, hotel dining outlets, etc.).
    • Note that this amount varies by hotel. Any unused authorized funds will be released back to you between 3–5 business days after your departure. Because of this hold, it is recommended that you use a credit card for these authorizations so that your personal funds on your debit card will not be affected during your stay.

    What is the hotel cancellation policy?

    Most hotels within the discounted block have a 72-hour cancellation policy prior to your arrival. If you fail to cancel at least 72 hours prior to your scheduled arrival date or you fail to check in at the hotel on the scheduled arrival date, your one-night deposit will be forfeited.

    Is there shuttle service available from hotels to MBCC?

    Complimentary shuttle bus transportation is provided between all MAX hotels that are not within walking distance from the Miami Beach Convention Center. All MAX attendees are eligible to use them. You do not have to be staying at the designated hotel. View the Hotels and travel page for more details.

    What airports serve the Miami area?

    Miami International Airport is 12 miles from the Miami Beach Convention Center. Fort Lauderdale-Hollywood International Airport is 30 miles from the Miami Beach Convention Center.

    How do I get from the airport to my hotel?

    There are many different transportation options from all airports that can be arranged at your own expense. These include shuttle buses, taxis, ride-share, car rentals, and limousine services.

    Where can I find information about the Miami area?

    Information regarding Miami attractions and weather can be found at the Miami Convention and Visitors Bureau: https://www.miamiandbeaches.com/(opens in a new window)

    Is parking available at the Miami Beach Convention Center?

    The Miami Beach Convention Center (MBCC) has 799 parking spaces with easy public access. The parking fee is $25 to $40/day. In addition to the MBCC parking, there are multiple lots available nearby. More information on parking in Miami Beach can be found on their website(opens in a new window).

    Is there a Florida travel and weather advisory?

    When there's a hurricane warning, or other unforeseen weather events, check for travel alerts that could affect your airline, hotel, transportation, and much more. We encourage you to go to VISITFLORIDA.com(opens in a new window) or text MBALERT to 888777 to receive latest weather and travel updates.

    We advise that you get trip insurance when reserving your travel plans.

  • What safety and security measures will you have in place at MAX 2024?

    Safety and security are our priorities. We continuously monitor security and health conditions, developments, regulations, and we have a close partnership with local government and police officials, as well as federal authorities. As we approach the event date, the Adobe MAX safety and security policy is subject to change, and policy updates will be posted on the Safety and Security page and emailed to registered attendees.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

    How can I get help with accessibility during the registration process?

    Adobe is committed to ensuring that MAX is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the MAX website, please reach out to event support and we’ll connect you with a representative who can assist you in your MAX experience.

    How can I request accessibility accommodations and/or services at Adobe MAX?

    You can request accessibility accommodations and services when registering for Adobe MAX by indicating that you have accessibility requirements. A representative will contact you to discuss your needs to make sure your experience on site is enjoyable.

    How much notice is needed to arrange for accessibility accommodations?

    Please submit your request by September 8, 2024. We will do our best to accommodate requests made after this date.

    How can I rent a wheelchair, scooter, mobility device, etc.?

    Rental of mobility devices can be pre-arranged through any travel mobility equipment vendor. Attendees are responsible for securing their mobility devices, payment, and logistics. To learn more about their offerings, visit any of the websites for more information.

    Where can I charge my mobility device?

    There are power outlets throughout the conference locations. Feel free to charge wherever and when needed.

    How do I request an auxiliary aid or sign language interpreter?

    You can request an auxiliary aid or sign language interpreter when registering for Adobe MAX by indicating that you have accessibility requirements.

    Will there be real time captioning available in sessions?

    All keynotes, Sneaks, and sessions will have open captioning on a screen in a reserved seating area at the front row of each session room. Open captioning will be in English.

    Are service animals allowed?

    Yes. No restrictions or any fees are charged for a guest that has a service animal on property. Registered service animals are allowed in the meeting space. Please note that only dogs and mini horses are considered service animals based on the ADA requirements.

    When a guest with a service animal checks in, only two questions might be asked, if the disability is not apparent:

    • Is the service animal required because of a disability?
    • What work or task has the animal been certified to perform?

    Will gender-neutral restrooms be available?

    There are 16 gender-neutral restrooms throughout the Miami Beach Convention Center, typically adjacent to the Men/Women’s restrooms in the public areas.

    Will lactation rooms be available for parents?

    To provide a welcoming environment for all Adobe MAX attendees, a dedicated lactation room will be available at the Miami Beach Convention Center. The lactation room is a private space where lactating mothers are welcome to pump.

    Where can I find a Sharps disposal container?

    Sharps containers are not available in the restrooms. Please turn your items into one of the First Aid stations for safe disposal.

  • Does Adobe MAX have an age limit?

    For the in-person event, the minimum age to attend is 18 years, and no one under this age (including infants) will be admitted.

    For the online event, there is no specific age limit, however, you must be 13 years or older to create an Adobe ID.

    What is the Tax ID number?

    The tax ID number for MAX is 77-0019522.

    How do I obtain a W-9 form?

    To request a W-9 form, send an email to event support.

    How should I dress?

    The event attire is casual. Carry a sweater or sweatshirt in case of cool temperatures in session rooms.

    What is Adobe’s commitment to ‘going green’ at MAX?

    We recognize that MAX is part of a much larger community, and we’re committed to making this an eco-friendly event in whatever ways we can. The reimagined Miami Beach Convention Center is committed to supporting sustainability and climate change actions as part of its corporate social responsibility program, as well as resiliency initiatives in the City of Miami Beach and Miami-Dade County by incorporating environmentally friendly building features and sustainable business practices for all meetings, tradeshows, events, conferences, and conventions held at the Miami Beach Convention Center. More information on their green initiatives can be found on their website here(opens in a new window).

MAX Online

  • What is the registration fee for attending MAX online?

    Registration is free for online attendees.

    How do I register for MAX?

    • Registration requires an Adobe account. You can create a free Adobe account during the registration process if you don’t already have one. You do not need an active Adobe subscription. You can use your Adobe ID, your Enterprise ID, or your Federated ID to complete your MAX registration. If you don’t remember your password, click or tap Reset your password.
    • Past account information does not transfer over. You will need to go through the process to start a new registration.
    • Click or tap the Register link in the top right-hand corner to get started.

    Can I complete a group registration for MAX Online?

    Our MAX Online registration requires that everyone individually register using their Adobe ID. If they don’t have an Adobe ID, they can set up a free account at the time of registration.

  • What is the difference between various session types offered?

    • Keynotes: A look at the latest industry trends and newest tools for creatives
    • Sneaks: A sneak peek at the latest innovations we’re exploring in Adobe Labs
    • Luminaries: In-person and online. Hear from creative luminary speakers. 60 minutes
    • Creativity super sessions – In-person and online. Demo sessions with experts. 60 minutes.
    • Online sessions: 30-minute presentation
    • Online Adobe Live sessions (First Takes and Meet the Speaker): 30-60 minutes. View live-streamed content from the Adobe Live team. Meet the MAX speakers and get deep dives into new product announcements. Coming soon.

    Will on-demand content be available?

    • Most sessions will be available on demand after they premiere. On-demand content will be available at no cost for all registered attendees to watch over the coming year.

  • How do I access my account and schedule?

    • Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered for MAX. From your dashboard, you’ll have the opportunity to update your registration profile and access your MAX schedule.

    Do I need to schedule online sessions in advance?

    While you’re not required to schedule online sessions, by registering in advance you can plan which session premieres you’d like to watch. Online sessions do not have a capacity.

    Will sessions have live chat?

    Unfortunately, MAX online sessions will not have live chat.

    How do I find my individual online session schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section to view any sessions you have scheduled and favorited.

    How do I schedule online sessions and build my MAX schedule?

    1. Log in to your attendee dashboard(opens in a new window) with the Adobe ID and password you used when you registered.
    2. Scroll to the Sessions section and click View all sessions to go to the session catalog where you can sort and filter to find content relevant to your interests.

    How do I access my sessions during the event? Will I need to download a program beforehand?

    You will not receive any direct links to access sessions. All content will be available on the Adobe MAX website. Please log in to your attendee dashboard(opens in a new window) to access your scheduled sessions. Our online MAX sessions will be hosted on the adobe.com platform, so no download is necessary.

    Will I get copies of the presentations and materials?

    PDFs of session presentations will be available for download from the individual session pages during the event.

    • Attendees must be registered and logged in to download or access session presentations and files.
    • Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
    • Note: in-person session and lab materials are not available to MAX Online attendees.

    How do I delete or swap a session on my schedule?

    Delete a session:

    • Remove a session in My schedule view:
      • Click on the session you’d like to remove from your schedule and click Scheduled and Yes, remove session.
      • Note: upon confirming this action, the session will be removed from your schedule.
    • Remove a session in Sessions view:
      • Search and find the session you’d like to remove in the session catalog.
      • Click Scheduled and Yes, remove session.
      • Search for other sessions to schedule in its place. Apply the Day filter to narrow your search.

    Swap a session:

    • Swap a session in My schedule view:
      • Click on the time block behind the session that’s on your schedule.
      • Find the new session you’d like and click Add to schedule. Confirm if you want to replace the scheduled session with the new one or not and click Schedule session.
    • Swap a session in Sessions view:
      • Find the session you want to schedule in the catalog and click Schedule. If you have a conflict at this same time, you’ll be prompted to confirm which session you would like in this timeslot. Confirm if you want to replace the existing scheduled session with the new one or not.
      • Make your selection and click Schedule session to update your schedule.

  • What is Adobe’s accessibility commitment?

    Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to enable equitable participation at Adobe MAX.

    How can I get help with accessibility during the registration process?

    Adobe is committed to ensuring that MAX is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the MAX website, please reach out to event support and we’ll connect you with a representative who can assist you in your MAX experience.

There isn’t a better opportunity to get the same mix of robust technical education, big name and off-the-beaten-path inspiration, and insights into what’s next.”
— Colin B., MAX 2023 attendee