FAQs
Check the most frequently asked questions below to find answers to everything you need to know about MAX.
If you don't find an answer to your question, please don't hesitate to contact adobemax@gpjreg.com.
For your convenience, this page has been organized into the following topic areas:
General conference
What is MAX 2011?
Adobe MAX 2011 is the annual global Adobe conference for forward-thinking designers, developers, and business leaders. Attend MAX to gain a competitive edge through intensive skills development and unique networking opportunities. Discover the tools and get the training needed to create engaging digital experiences across multiple screens.
When is the conference taking place?
MAX 2011 will be held Saturday through Wednesday, October 1-5, 2011.
Where is the conference taking place?
MAX 2011 will be held at the Los Angeles Convention Center, West Hall, and Nokia Theatre L.A. LIVE.
What is the expected attendance?
MAX 2011 is expected to host about 5,500 attendees.
Is there an age requirement for MAX 2011?
As a registered conference attendee, the minimum age is 18 years of age. If you are purchasing a guest pass, the individual must be 21 years of age. If childcare is needed, contact your hotel directly to make arrangements.
Are the sessions organized into different tracks?
Yes. For more details about the MAX tracks, see the tracks page.
How long are the sessions and labs?
See the sessions section for detailed information on the Customize your schedule page.
Is meeting space available for ancillary meetings at the Los Angeles Convention Center?
There is no ancillary space available at the Los Angeles Convention Center.
Are there translation services available at any of the sessions or labs?
All presentations given in the sessions and labs are in English only for MAX 2011.
Will there be a job opportunity listing?
At this time, there are no plans for a job opportunity listing at MAX 2011.
Will session presentations be available after the conference?
Recorded session presentations will be available for online viewing and slides will be available for download, all via the MAX Online Catalog, for all MAX attendees after the conference. Video recordings of the keynote General Sessions will be available via MAX Online.
What are the 2011 MAX Awards?
Please see the MAX Awards section of the website.
What is the last day to submit an entry to the 2011 MAX Awards?
Friday, July 29 at 12 noon Pacific Daylight Time (PDT). Please see the MAX Awards section of the website for more information on submitting entries.
What is the attire for MAX 2011?
Casual attire is appropriate for the week. Bring a sweater or sweatshirt in case of cool temperatures in session rooms.
Whom can I contact if I have further questions regarding MAX 2011?
Visit the contacts section to determine the best contact for your inquiry.
Whom can I contact if I want to be a sponsor or exhibit at MAX?
Email maxsponsor@adobe.com.
Registration
How do I register?
You can register online, by phone, by fax, or by mail.
Online registration
Phone:
Adobe MAX 2011 registration center
Within the U.S.: 866-382-7146
Outside the U.S.: 650-226-0811
Fax: 650-558-4150
Mail: Adobe MAX 2011 Registration Center, Attn: Richard Kluth, 999 Skyway Road, #300, San Carlos, CA, 94070 USA
What are the registration costs for MAX? Are meals included?
Depending on the type of registration and the dates you complete your registration, there are different costs. Refer to the registration fees for this information as well as information on provided meals.
What types of payment do you accept for the MAX registration fees?
All registration fees for MAX 2011 are in U.S. dollars. The following forms of payment will be accepted: a valid major credit card (American Express, MasterCard, or Visa), wire transfer, check, or purchase order.
Please note: purchase orders/checks are only accepted until Thursday, September 1, 2011.
If you wish to pay by wire transfer, send an email to the MAX Registration Center at adobemax@gpjreg.com.
What is the MAX Scheduler?
The MAX Scheduler is an online tool available for registered MAX conference attendees for creating your own personalized schedule of sessions, labs, and BYOD (bring your own device) labs at MAX.
How do I access the MAX Scheduler to create my personal schedule?
Once you have registered for a MAX conference pass, you will be able to click on the link to the MAX Scheduler through your attendee profile beginning in June 2011. Schedule your sessions and labs using the MAX Scheduler. Both sessions and labs fill quickly, so schedule as soon as possible.
Note: Even with pre-enrollment using the MAX Scheduler, you must arrive before a session or lab begins to secure your seat. Space in sessions and labs will be limited, and empty seats will be given away three minutes prior to the session starting time. Your enrollment in a session will be validated on-site when you pass through the doors to the session with your name badge. Anyone who is not pre-enrolled may be asked to wait in a standby line.
How do I access my MAX registration account if I have forgotten my password?
If you have forgotten your password, complete the Forgot your password? form on the login page. You will then receive an email that allows you to reset your password.
What is the tax ID number? How do I get a W-9 form?
The tax ID number for MAX is 77-0019522. To request a W-9 form, send an email to adobemax@gpjreg.com.
Are there any discounts for groups?
For information on standard group discounts and policies, visit registration fees and registration policies.
For information on discounts for groups of 3 or more, send an email to adobemax@gpjreg.com.
How do I have my name removed from the mailing list?
To request the removal of your name from future Adobe communications (by email or mail), send an email to adobemax@gpjreg.com specifying your name, company name, and mailing or email address.
Where do I pick up my conference pass if I am registered for a preconference lab, Russell Brown@MAX, LiveCycle@MAX, or CS5.5@MAX on Saturday and/or Sunday?
You may pick up your MAX pass and conference materials beginning at 8 a.m. on Saturday, October 1 at the West Hall of the Los Angeles Convention Center. Upon registration, you will be required to show a government-issued photo ID such as a driver's license or passport. MAX passes will not be mailed.
Where do I pick up my conference pass if I registered for a full conference pass that begins with general session on Monday?
You may pick up your MAX pass and conference materials beginning at 7 a.m. on Sunday, October 2 at the West Hall of the Los Angeles Convention Center. Upon registration, you will be required to show a government-issued photo ID such as a driver's license or passport. MAX passes will not be mailed.
What are the on-site registration hours at MAX?
On-site registration hours at the Los Angeles Convention Center are as follows:
Preconference labs:
General registration:
How can I change or update my address or other personal contact data in my MAX registration account?
To update your MAX account, including your personal contact information, hotel reservations, and your MAX schedule selections, log in using the username and the password you created during registration.
How can I get a formal invitation letter for my visa application?
Once you have registered and paid your registration fees in full, you may request a letter from the MAX 2011 Registration Center by contacting us at adobemax@gpjreg.com. If you do not receive a visa in time to travel to the United States for MAX 2011, your registration fees will be fully refunded.
Do you offer any government or education rates for MAX 2011 registration fees?
A special discount is available to employees of federal, state, or local government entities, public and private educational institutions, and nonprofit organizations. See registration fees for more information.
See Adobe education purchasing for additional information on qualifying as an educational institution.
What is the cancellation policy for MAX?
See registration policies for cancellation policy details.
If I am unable to attend MAX, can I provide a substitution for myself?
See registration policies for substitution policy details.
Can I purchase a guest social pass to the evening social events?
Yes. See the registration fees section for details on fees and pass privileges.
Hotels and travel
What do the hotels cost?
See the hotels section for information on hotel pricing.
How do I make a hotel reservation?
Hotel reservations can be made during the MAX registration process. You must be registered for MAX 2011 in order to take advantage of the discounted hotel rates within the conference hotel blocks. Refer to the hotels section for more information.
Will there be shuttle transportation between the hotels and the Los Angeles Convention Center?
Yes. See the hotels section for more information.
What is the address of the Los Angeles Convention Center?
Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, CA 90015
How long does it take to get to/from the airport, and how much does it cost?
Everything you need to know about getting to and around the Los Angeles area, including transportation to and from the city, can be found on the Discover Los Angeles website. Five major airports serve Los Angeles: Los Angeles International Airport (LAX), Ontario International Airport (ONT), Bob Hope Airport in Burbank (BUR), John Wayne Airport in Orange County (SNA), and Long Beach Airport (LGB). More information on these airports can be found here.
Is there parking at or near the Los Angeles Convention Center?
Parking is available at the Los Angeles Convention Center for US$12 a day, with no in and out privileges.
Where can I find Los Angeles area information such as weather and attractions?
Information regarding Los Angeles attractions and weather can be found at on the Discover Los Angeles website.
Is there a metro or train that is available in Los Angeles for use during MAX 2011?
Los Angeles offers 200 Metro bus lines and five Metro rail lines. Metro can take you just about anywhere in L.A. County. The Metro Rail is composed of the Metro Blue, Green, Red, Purple, and Gold lines. Hours of operation are generally from 4 a.m. to midnight, with less frequent service during the evening hours. Metro passes are good on all Metro bus lines as well as on Metro Rail.
Is there special pricing available for shuttles from the airport to MAX hotels?
Yes, please follow this link to a special shuttle discount available to MAX attendees: http://discoverlosangeles.com/coupon/index.html?offerid=411
Check out other ways to save at MAX at http://max.adobe.com/blog/?p=1052&preview=true
Press and analysts
How can I attend as a press member or analyst?
If you are interested in a press pass to Adobe MAX 2011, review our press and blogger registration criteria.
Adobe MAX 2011 press and blogger registration criteria
Thanks for your interest in a press pass for Adobe MAX 2011 at the Los Angeles Convention Center, October 1–5. Press passes provide access to all MAX keynotes, sessions, events, and press activities during the main conference days (Monday, October 3 through Wednesday, October 5). Please note that press passes do not provide access to any of the preconference technical sessions or labs.
In order for us to review your press pass request, please send the appropriate documentation or credentials as outlined below to maxpr@adobe.com. We will make every effort to respond to your inquiry within five business days. Thank you and we hope to see you at MAX 2011.
Print and newswire reporters
- Provide a copy of your publication's masthead from the most current issue or a link to your publication's website with your name displayed as part of the editorial team
- Note that publishers and copy editors do not qualify for a press pass
Online publications and blogs
- Provide a link to a current page of your publication's or blog's URL with your name and title shown as part of the editorial team.
- Send a bylined article or blog post about the technology industry (relevant to Adobe's business) that has posted since October 2010.
- Online media/bloggers should also meet the following criteria:
- The website should post original, dated, technology industry–related news on a regular basis.
- Content should extend beyond forums, links, opinions, or personal analysis
- Personal websites, fan sites, site designers, and developers do not qualify for a press pass.
Freelance reporters
- Provide a letter or official email from a publisher or editor from a known news organization that states you are covering MAX 2011 on assignment.
- Any email sent on your behalf should come from a domain related to the media outlet (not Gmail, Yahoo, and so forth), and the media outlet should meet the criteria stated above.
- Send a bylined article or blog post on the technology industry (relevant to Adobe's business) that has posted since October 2010.
Broadcast journalists and photographers
- Provide a copy of your business card with your name, editorial title and media outlet logo.
- Send a letter or official email from a publisher or editor from a known news organization that states you are covering MAX 2011 on assignment.
- Each member of a broadcast crew needs to register individually and provide the documentation mentioned above.
We might request additional documentation before issuing a press pass. Any media/bloggers registering for a press pass on-site at MAX 2011 will need to provide the same documentation listed above.
If you do not meet the above criteria, you will likely need to register as a conference attendee. For information on general registration, including pricing and special discounts, click here.
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