Anton Burmistrov

Designer, HeyHuman

Recursive Approach

Featured products

AIR, hand made type designed in Illustrator using geometric shapes, combined with textures in FF

YUM, tongue lettering modelled using 3d tool in Illustrator and fed to Firefly for texturing

Exploring the mundane morning moments through lettering

Reimagining Don Draper’s infamous “Pass the Heinz” concept from the Mad Men series, using sauces

Creating summer vibes with combined imagery using one message — Summer vacation revitalized

I found a way to generate unique lettering by feeding black-and-white structural references and style guides into Firefly. Instead of the usual method of prompting for images or using web-sourced material, which often has copyright complications, I took a different approach. I generated images in Firefly using simple prompts, manually edited them, and created unique reference pieces. These references were then used as visual style guides alongside my designs to achieve the desired outcomes.

Artist bio

I'm a graphic designer specialising in branding and type. From a young age I developed a love for art’s aesthetics, inspired by my dad’s oil paintings and political cartoons. I later studied Visual Communication at the University of Greenwich and jumped headfirst into a career in advertising. My work has been displayed in the Museum of Arts and Crafts in Hamburg and featured in the World Brand Design and Computer Arts Magazine. I’ve worked on projects for companies such as Apple, Serif, and Guinness.