Adobe MAX – The Creativity Conference
Future-proof your career.
Preconference
Los Angeles and online
With the creative industry changing so quickly, MAX is a smart way to make an investment in your career. At MAX, you’ll explore the latest Adobe tools for design and content creation and how to use them to enhance your work. And you’ll get expert insights for where the industry is headed.
Save $400 with promo code 25MPM.
RegisterBuild your career advantage.
From leveraging AI to social content to how to build your personal brand — explore the tools, skills, and industry trends that will ensure you stay competitive.
View suggested agenda(opens in a new window)Meet your creative future.
How does generative AI fit into your toolbox? Explore how AI tools in your favorite Creative Cloud products can enhance your productivity and elevate your creative process.
Explore generative AI sessions(opens in a new window)Get quick tips —
watch MAX in a Minute videos.
Don’t miss the Creativity Super Sessions.
Take a deep dive into an optimized creative workflow. Join an hour-long demo with an Adobe product expert, and community and customer speakers who use Creative Cloud tools every day. Get valuable tips and tricks for how to level up your workflow with the latest tools and technology.
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Learn how to stay relevant and thrive as the design world evolves. Explore what makes us valuable as designers when AI tools change how we work. Drawing on insights from Samantha Warren, senior design director, machine intelligence and new technology at Adobe, we'll examine the shift from purely technical skills to the uniquely human qualities that AI cannot replicate, providing practical strategies for cultivating your most valuable asset as a designer — your humanity.
You will:
- Discover techniques to strengthen your storytelling abilities and create unexpected design solutions beyond what AI can produce
- Learn approaches to deepen your empathy and connection-building skills to solve more complex design challenges
- Gain insights on evolving your role beyond pixel creation toward design leadership, integrating human context and vision
- Identify ways to capitalize on your unique non-design experiences and passions as competitive advantages in an AI-augmented industry
Products:
Not Product Specific
Speakers:
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Samantha Warren
Sr. Director of Design, Adobe Firefly
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Push your creative boundaries by combining your favorite design tools in smart and unexpected ways. You’ll discover how to streamline your workflows with the latest creative technologies, boost efficiency, and take your content creation process to the next level. Join Bart Van de Wiele, head of solutions consulting at Adobe, and Rob de Winter, author, trainer, and designer, as they share practical techniques that will transform the way you design and create.
You'll learn how to:
- Combine familiar tools in fresh ways to unlock unexpected results
- Use Adobe Firefly to generate stunning visuals and video with full creative control
- Explore multi-app workflows that blend 3D, motion and design seamlessly
- Integrate tools like Project Neo into your everyday process
- Extend your design workflow with Adobe Express to create bold, shareable content
Speakers:
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Bart Van de Wiele
Head of Solutions Consulting, Adobe
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Rob De Winter
Author and Expert Trainer, DWM Trainingen
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Gemma O'Brien
Artist, Studio Gemma O'Brien
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Discover how to transform vivid, layered collages into an immersive animated world with artists Guillermo Flores Pacheco and Dacia Sáenz. Through their "Living Art, Deep Roots" approach, this creative team animates identity and memory, creating work deeply informed by their Mexican and Mexican-American heritage.
You will learn:
- How to turn a hand-built collage into a moving, emotional narrative using Premiere Pro and After Effects
- What collaboration looks like between a visual artist and a motion design artist
- How cultural themes can shape a visual storytelling approach
- Practical techniques for adding motion, rhythm, and depth to still artwork
- How to bring a maximalist aesthetic to life through layered design and animated video workflows
This super session offers valuable skills for video professionals, motion designers, and creative artists looking to expand their visual storytelling toolkit and create more emotionally resonant work.
Speakers:
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Guillermo Flores Pacheco
Art Director, Illustrator & Graphic Designer, ORBEH Studio
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Dacia Saenz
Sr. Quality Engineer and Animation Explorer, Adobe
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Meagan Keane
Director of Product Marketing, Adobe
Last year’s attendees told us:
Results from MAX 2024 in-person attendee survey
Results from MAX 2024 in-person attendee survey
Top 5 reasons to attend:
- Improve your skills and add new ones.
- Develop career opportunities.
- Learn from the creative community and Adobe experts.
- Reignite your passion for creating.
- Expand your creative potential.
Your full conference pass includes certification exams.
Gain a competitive edge in your industry and prove your skills with Adobe Certified Professional exams.
Learn moreabout Adobe Certified Professional exams
If you’re ready to meet your most creative self and find the path to your next creative adventure, then buckle up and be front and center at the most important conference you will ever attend.”— MAX 2024 attendee
Registration terms.
Offer valid through the close of Adobe MAX 2025 registration. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for persons 18 years or older with purchase of one (1) full (three-day) Conference Pass to the Adobe MAX event occurring on October 28–30, 2025. Limit: one (1) discount per person, not available retroactively. To register and redeem the $400 savings with purchase of one (1) full Conference Pass for MAX 2025 (reg. street price US$1,995), register at max.adobe.com (or register onsite at the event) and provide the promo code found in your media promotion when prompted. Discount will be applied during checkout. Offer not valid with non-full (three-day) MAX passes or for group, bundle or volume purchases. Offer is subject to availability and may not be exchanged, sold or transferred; combined with any other discount or offer; or redeemed for cash or other goods and services.