Why Attend

Top ten reasons to attend MAX. Feel free to use these to help convince your boss.

Letter to your boss ›

Top ten reasons

Visit the intersection of creativity and technology

We bring together a mix of people—from creative leaders, designers, broadcast and video pros, tech and business strategists, photographers, and more. No matter what the role or the industry, everyone is focused on building great creative experiences. This shared energy and passion sparks new ideas, drives new partnerships, and breaks new ground every year.
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Push the envelope

There's no doubt that success and profitability will depend on the ability to create expressive applications, content, and video on screens of every size, across operating systems, accessible from anywhere at any time. See how it's already being done, and figure out how to adapt your own approach to customer and market demands.

Find your focus to be more productive

You'll take ideas to market faster through design and development practices and workflows that support your process. Get hands-on training and learn from real-world case studies of success.

Get inspired

Get exposed to new ways of thinking about your creative projects and some of the coolest, boundary-pushing, experimental work out there.

Keep up with the latest design trends

As the landscape continues to shift and change, MAX will remain the ideal place to learn about creating for new devices and screens, using new tools, and discovering approaches and formats. Adobe MAX keeps you informed and relevant.

Upgrade your skills; impress your boss

The expanded tracks are packed with sessions that directly relate to the work you're doing now and the work you need to do next, like interactive and mobile design. The wide variety of sessions offered allows you to choose those most applicable to your organization, including a track on business and career growth.
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Learn from the experts

All MAX sessions and labs are taught by the best of the best - the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't.

Get connected

It’s not just the people leading the sessions that will teach and inspire you—it's the over 5,000 creatives attending, too. These are your people. This is your community. Isn’t it about time you spent some time with them?

Make your ideas happen

Learn all the things they didn’t teach you in school, tried-and-true practices that work for getting your ideas off the drawing board and out into the world. And you’ll learn from people who have faced and overcome the same challenges you’re facing.

Let loose and have fun

When your brain is full and you just need some downtime, there are plenty of ways to relax. Hang out in the Community Pavilion, eat, drink and be merry at the MAX Bash, and celebrate all the new inspiration you are bringing home.