Events at MAX

Agenda at a glance

View the agenda at a glance ›

Keynote sessions

Monday, October 3, 9:30 a.m. - 11:30 a.m.
Tuesday, October 4, 10 a.m. - 11:30 a.m.

Join us as Adobe executives share Adobe's technology vision and product roadmaps. And we always have a few surprises for you - last year's keynote featured Kevin Lynch with special guest Martha Stewart.

Sponsor Welcome Reception

Community Pavilion
Monday, October 3, 6 p.m. - 8 p.m.

Join us for a reception and drinks in the Community Pavilion. Mingle with other attendees, connect with Adobe staff, and take time to check out the MAX partner booths. See the final work created by attendees of Russell Brown@MAX.

Meet the teams

Monday, October 3, 8 p.m. - 10 p.m.

This year we’ve created a new way for you to meet the product teams from Adobe. Join this informal gathering of product managers, engineers, and product marketing teams to network and discuss the products you work most closely with. We have split the teams up into three categories – Designer, Developer, and Enterprise and Server – each with its own room so that you can enjoy interacting with several product teams throughout the night in one room. Which teams do you want to meet?

Designer
(Room 502A)

  • Business Catalyst
  • Touch Apps
  • Design and Photoshop
  • Dreamweaver, Fireworks and BrowserLab
  • Edge Preview
  • Flash Professional
  • Video and Audio

Developer
(Room 502B)

  • AIR and Flash Player
  • Flash Professional
  • Flex and Flash Builder
  • Gaming

Enterprise and Server
(Room 515A)

  • Acrobat, Reader and Acrobat Services
  • Adobe Digital Enterprise Platform (ADEP) – formerly known as LiveCycle
  • ColdFusion
  • Flash Media Server

MAX Sneak Peeks and Awards

Nokia Theatre L.A. LIVE
Tuesday, October 4, 5:30 p.m. - 7:30 p.m.

Sneak Peeks are one of MAX's most popular sessions. Here's your chance to see inside the Adobe development labs to have a first look at new technologies that may (or may not) make it into future products or services. Last year's Sneaks and Awards was hosted by William Shatner.

MAX Bash

Tuesday, October 4, 7:30 p.m. - 10.30 p.m.

The MAX Bash is our way of showing MAX attendees how much we appreciate them. This year's Bash features innovative entertainment, great food and drinks, and offbeat surprises. And we're thrilled to announce that the band Weezer will be entertaining MAX Bash attendees this year. This is MAX Bash you won't want to miss!

Back

Agenda at a glance*

Preconference day: Saturday, October 1

8 a.m.–5 p.m.
Registration and information (preconference only)
8 a.m.–9 a.m.
Continental breakfast (Russell Brown@MAX and ADEP@MAX attendees only)
9 a.m.–12 p.m.
Russell Brown@MAX and ADEP@MAX
12 p.m.–1 p.m.
Lunch (Russell Brown@MAX, ADEP@MAX, and CS5.5@MAX attendees only)
1 p.m.–3 p.m.
Russell Brown@MAX, ADEP@MAX, and CS5.5@MAX
3 p.m.–3:30 p.m.
Beverage break (preconference lab attendees only)
3:30 p.m.–5 p.m.
Russell Brown@MAX, ADEP@MAX, and CS5.5@MAX
6 p.m.–9 p.m.
Russell Brown@MAX optional lab

Preconference day: Sunday, October 2

7 a.m.–7 p.m.
Registration and information
7 a.m.–9 a.m.
Continental breakfast (preconference lab attendees only)
9 a.m.–12 p.m.
Preconference labs and BYOD (bring your own device) labs, Russell Brown@MAX, ADEP@MAX, and CS5.5@MAX
10 a.m.–10:30 a.m.
Beverage break (preconference attendees only)
10:30 a.m.–12 p.m.
Preconferences continue (preconference and BYOD labs, Russell Brown@MAX, ADEP@MAX, and CS5.5@MAX)
12 p.m.
ADEP@MAX concludes
12 p.m.–1 p.m.
Lunch (preconference lab attendees only)
1 p.m.–3 p.m.
Half-day preconference lab begins; preconference labs continue
3 p.m.–3:30 p.m.
Beverage break (preconference attendees only)
3:30 p.m.–5 p.m.
Preconference labs continue
3:30 p.m.–5 p.m.
Half-day preconference lab continues
6 p.m.–9 p.m.
Russell Brown@MAX optional lab

Monday, October 3

7 a.m.–8 p.m.
Registration and information
7 a.m.–9 a.m.
Grab-and-go snack
9:30 a.m.–11:30 a.m.
General session
11:30 a.m.–5 p.m.
Community Pavilion open
12 p.m.–2 p.m.
Lunch
12 p.m.–5 p.m.
Unconference discussions
12:45 p.m.–6:30 p.m.
Labs and BYOD labs
1 p.m.–5 p.m.
Russell Brown@MAX continues
2 p.m.–6 p.m.
Sessions
2:30 p.m.–3:30 p.m.
Beverage break
5 p.m.–6 p.m.
Community Pavilion closed
6 p.m.–8 p.m.
Sponsor Welcome Reception in Community Pavilion
8 p.m.–10 p.m.
Meet the Teams

Tuesday, October 4

7 a.m.–7:30 p.m.
Registration and information
7 a.m.–8:30 a.m.
Grab-and-go snack
8 a.m.–9:30 a.m.
Community Pavilion partially open (Partner/Adobe Exhibits and unconference discussions are closed)
8 a.m.–9:30 a.m.
Labs and BYOD labs
8:30 a.m.–9:30 a.m.
Sessions
10 a.m.–11:30 a.m.
General session
11:30 a.m.–5 p.m.
Community Pavilion open
12 p.m.–1:30 p.m.
Lunch
12 p.m.–5 p.m.
Unconference discussions
12:30 p.m.–4:30 p.m.
Labs and BYOD labs
1 p.m.–5 p.m.
Sessions
2 p.m.–3 p.m.
Beverage break
5:30 p.m.–7:30 p.m.
Awards and Sneak Peeks
7:30 p.m.–10:30 p.m.
MAX Bash

Wednesday, October 5

7 a.m.–6 p.m.
Registration and information
7:30 a.m.–8:30 a.m.
Grab-and-go snack
8 a.m.–12 p.m.
Sessions
8:30 a.m.–12:30 p.m.
Labs and BYOD labs
10 a.m.–3 p.m.
Community Pavilion open
10 a.m.–3 p.m.
Unconferences discussions
10 a.m.–11 a.m.
Beverage break
12 p.m.–1:30 p.m.
Lunch
1:30 p.m.–5:30 p.m.
Labs and BYOD labs
1:30 p.m.–6 p.m.
Sessions
2:30 p.m.–3:30 p.m.
Beverage break
6 p.m.
MAX 2011 closes

* Details of agenda are subject to change.

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