Adobe MAX Blog

Early Bird Registration ends Aug. 31

noreply@blogger.com (Ted Patrick) — Wed, 27 Aug 2008 13:27:00 +0000

Early Bird Registration ends in 5 days. Make sure to register now before the price of MAX NA goes up.

REGISTRATION

Cheers,

Ted :)

MAX NA Early Bird Registration ENDS in 6 Days

noreply@blogger.com (Ted Patrick) — Tue, 26 Aug 2008 18:39:00 +0000

If you haven't registered for MAX North America, now is the time! The early bird registration pricing ends in 6 days.

REGISTER NOW

Also to convince your boss, send her/him this MAX NA Overview PDF!

cheers,

Ted :)

Birds of a Feather - Call for Sessions!

noreply@blogger.com (Greg Wilson) — Tue, 19 Aug 2008 15:30:00 +0000

In addition to the great list of general sessions and labs being offered at MAX this year, we’re also putting together several “Birds of a Feather” sessions. These sessions are much less formal than the regular MAX sessions and are more of a “led discussion” than a staged presentation, so they become much more interactive and fun.

We need YOU to suggest this year’s session topics and speakers. Go submit your suggestion(s)!

Submissions will be accepted until September 30th.

Want to be in the MAX keynote? "30onMAX"

noreply@blogger.com (Ted Patrick) — Thu, 14 Aug 2008 17:34:00 +0000

Would you like to be in the MAX Keynote? We are putting together a video project called "30onMAX" and we will be highlighting selected videos in the Adobe MAX keynote in North America, Europe, and Japan.

Here is how it works:

1. Make video on: WHY MAX?

2. Upload to youtube.com

3. Tag it with "30onMAX"! (This is how we find it)

The 30onmax team will aggregate the videos for use in the MAX Keynotes and throughout the conferences. To assist us with "30onmax" we have recruited world famous director/actor Phillip Kerman to assist with the project.

Here is one of Phillip's earlier creations on Adobe MAX:

Now go grab your camera, costumes, and make a video on "Why MAX?"

Cheers,

Ted :)

Adobe MAX Europe - Early Bird Pricing ends in 33 days!

noreply@blogger.com (Ted Patrick) — Tue, 12 Aug 2008 18:29:00 +0000

There are only 33 days left to register for MAX Europe at the early bird pricing.

Register for MAX!

Ted :)

Adobe MAX North America - Early Bird Pricing Ends in 19 Days!

noreply@blogger.com (Ted Patrick) — Tue, 12 Aug 2008 18:25:00 +0000

There are only 19 days left to register for MAX NA at the early bird pricing.

Register for MAX!

Ted :)

MAX Award Nomination - FantasticContraption.com

noreply@blogger.com (Ted Patrick) — Mon, 11 Aug 2008 13:11:00 +0000

At MAX 2008 we are supporting nominations this year and I have decided to nominate FantasticContraption.com for a MAX 2008 Award. It is easily one of the best games online. If you know of a game/site/application that is worthy, nominate it here.

To win each level you build contraptions to deliver the red ball into the red box. It sounds easy but the levels get harder as you go. Below is a screencast where I build a small cart to cross this "Gap" to win the level.

WARNING: You can waste your entire day on this site. I know several people who have played this game non-stop for 3-4 days straight trying to solve the basic levels. It is that fun.

See you at MAX!

Ted :)

Adobe Roadmap Sessions

noreply@blogger.com (Ted Patrick) — Fri, 08 Aug 2008 14:45:00 +0000

At MAX 2008 we giving roadmap sessions for our key technology markets. These sessions are being given by the teams leading development in these markets and missing them would be a huge mistake. With Adobe Labs we began opening our roadmap and releasing software early to customers. At MAX we are going to talk openly about the next 5 years in each of these market segments and tell you where Adobe is headed. It will help your teams plan ahead and get in sync with our feature roadmaps and overall platform before it is delivered. It is our hope that these sessions will highlight the platform we are building and allow you to invest earlier along the way.

Adobe Roadmap: Enterprise
Adobe Roadmap: Video
Adobe Roadmap: Web Applications
Adobe Roadmap: Web Experiences
Adobe Roadmap: Mobile*
Adobe Roadmap: Cross-Media Publishing*

*To be posted soon.

I would strongly encourage you to attend one of these roadmap sessions. You will see where Adobe is headed and what we are working on. Make sure to register early for these sessions they are sure to be packed at all MAX events globally.

See you at MAX!

Ted :)

MAX Awards - Nominations NEW!!!

noreply@blogger.com (Ted Patrick) — Fri, 01 Aug 2008 22:52:00 +0000

This year the 2008 MAX Awards have added support for nominations. If you know of a great service, site, application, or experience that deserves a 2008 MAX Award: NOMINATE IT!

Just complete a simple form and we will contact your nominee.

See you at MAX!

Ted :)

Adobe MAX and Enterprise Developers

noreply@blogger.com (Greg Wilson) — Wed, 30 Jul 2008 15:11:00 +0000

Hello! This is Greg Wilson - one of the technical evangelist at Adobe focused on Enterprise applications and development.

MAX is gearing up to be a great event this year with hundreds of great sessions on everything Adobe. As you would expect, there are a lot of sessions on media design, creative products, video, etc., but did you know that there are many sessions specifically for enterprise business application developers? Adobe has many products, including LiveCycle ES, LiveCycle Data Services, AIR, and Flex, that are very relevant to the enterprise and becoming more relevant every day.

I thought I would take a few minutes and highlight some of the sessions specifically targeted for Enterprise developers:

Steven Webster (technical director of Adobe Consulting), and his team have put together some great sessions that will be presented by members of Adobe consulting from North America and Europe:

Lazy Innovation: Strategy for the Design of Innovative User Experiences

RIA Development with Cairngorm - Tips from the Experts

Delivery of a Mission Critical RIA for NATO

Agile Testing of Enterprise RIA with Flex and LiveCycle ES

Rapid Enterprise RIA Development with Solution Accelerators

Architectural Best Practices for Flex and LiveCycle ES Applications

Delivering Collaborative Applications with AIR and LiveCycle Data Services

Flex for Java Architects - Delivering Rich Internet Applications with Java, Maven, Spring and Hibernate

The Technical Marketing team has put together some great introductory sessions:

Marcel Boucher - Building Enterprise Applications Using Flex, Adobe AIR, and LiveCycle ES and What's New in LiveCycle ES Update 1

Valerie Snider-Lynch - Buiding Your First Application Using LiveCycle ES and LiveCycle ES and Adobe Solution Accelerators

Steve Forrest - Information Assurance: Rights Management and Digital Security

Paul Guerette - Building RIAs Using Form Guides and Using LiveCycle Content Services ES

Several members of the Platform Evangelist Team are also presenting some enterprise-focused sessions:

Duane Nickull and Christophe Coenraets - Adobe Adoption of Web Services, SOA, and REST

James Ward and Duane Nickull - Building Service Clients with Flex and Adobe AIR

James Ward - Working with Data in Flex

My own Introduction to LiveCycle ES

Other Enterprise-related sessions:

Joel Heinke (Director of Product Management) - Adobe Roadmap: Enterprise

Shone Sadler (Architect) - LiveCycle ES Architecture Deep Dive

Matt Butler (Architect) - Service-Oriented Architecture for the Enterprise

Mike Edwards - Service Component Architecture (SCA)

For a complete list of Adobe MAX sessions, please visit the MAX Session Locator.

I'll see you in San Francisco!

MegaLabs! Coming To A MAX Near You Soon!

noreply@blogger.com (Ben) — Thu, 24 Jul 2008 03:18:00 +0000

Hi, Ben Forta here dropping by the official MAX blog ...

At MAX we host several types of sessions. These include:

The tried and true 60 minute lecture style sessions, a chance to hear and learn from experts, interact, ask some questions, and walk away hopefully inspired and somewhat wiser.
Then there are the 90 minute lab sessions, hands-on experiences that tend to cover less content than can be covered in the lectures, but offering the chance to learn by doing. Hands-on labs have limited space (there are a finite number of computers and seats available), and they always sell out quickly (we usually have a waiting list for last minute additions).
Informal "Birds-of-a-Feather" sessions (or BOFs for short) are after-hours hour-long informal get-together's on predetermined subjects, usually driven by the attendees as opposed to being driven by MAX organizers.

And this year we're going to try something new and exciting (and perhaps a little crazy, too). Imagine a hands-on lab room many times the size of the usual labs. Now picture lots and lots of MAX attendees, 200 or more, each armed with their own laptops that we've configured ahead of time, and all following along with an instructor through fast-paced examples. And when the session is complete, attendees will have fully configured and functional environments on their own machines for future use.

Sounds fun, I know. And they are new this year, debuting at MAX in San Francisco - MegaLabs!

I'll be presenting one, a getting-started crash-course session on LiveCycle Data Services and BlazeDS entitled Getting Started with LiveCycle Data Services on Monday, November 17, 2:00 pm - 3:30 pm. And there are at least two more MegaLabs planned, one on AIR and one on AfterEffects.

We'll post more details on MegaLabs nearer the time. But for now, registration is open, and I hope you can join us for the fun!

Learn about creating large Flex applications at MAX

noreply@blogger.com (Matt Chotin) — Mon, 21 Jul 2008 17:32:00 +0000

Anyone who has spent any time doing Flex development has seen the name Alex Harui, especially if you read Flexcoders. Alex is going to be speaking extensively about what it takes to architect a large Flex application in his session: Flex Framework Features to Support Large Applications.

Alex has provided a more detailed description if you needed more convincing that this is a great session to attend:
As your application grows in size and complexity, several issues will probably have to be addressed such as download size, development processes, maintenance and upgrades to new versions. This presentation covers the concepts in Flex and Flash Player that offer ways to minimize SWF download size, refactor your application into multiple pieces so that more than one person can work in different areas simultaneously or so that the entire application does not need recompilation for every change, and how to plan ahead if your application is so complex that it is not feasible to guarantee that all pieces are compiled in the same version. Technical topics discussed will be: ApplicationDomains, SecurityDomains, Modules, SWFLoader, Marshall Plan, trusted and untrusted applications, and AMF.

Make sure to register now and we'll see you at MAX!

Flex 4 at Adobe MAX

noreply@blogger.com (Ted Patrick) — Tue, 15 Jul 2008 14:30:00 +0000

The Flex development team has been very busy lately and last night they posted a ton of code and documentation on the next version of the Flex framework codenamed "Gumbo". "Gumbo" is the framework that will enable much richer application UI and break free of the more rigid look and feel of todays Flex applications. It is also the framework that will be powering applications made with "Thermo".

Both "Thermo" and "Gumbo" will be in full force at Adobe MAX. If you want to see the next generation of RIA frameworks I would do this:

1. Take a look at the Flex Open Source Site!
2. Plan on attending Adobe MAX North America, Europe, and Japan!

See you at MAX!

Cheers,

Ted :)

MAX Badge, Get your MAX Badge!

noreply@blogger.com (Ted Patrick) — Wed, 02 Jul 2008 21:57:00 +0000

Are you attending MAX? Help show your support by posting the official MAX badge to your blog or website!

MAX 88x31 Branding Banner
Copy and paste the below into your html:

MAX 120x60 Small Banner
Copy and paste the below into your html:

MAX 120x90 Banner
Copy and paste the below into your html:

MAX 125x125 Banner
Copy and paste the below into your html:

Cheers,

Ted :)

Robots, Monkey, and Icebergs, oh my!

noreply@blogger.com (Ted Patrick) — Wed, 25 Jun 2008 12:48:00 +0000

Tonight at midnight we launched the official MAX NA Experience website. We have been working around the clock to gather all the information for MAX NA and wrap it in an great online experience. Make sure to take a look at the interactive landscapes provided by some of the leading digital design agencies on the planet. It is a great site, provides just the right balance of information and experience and captures the exploratory tone of the Adobe MAX event.

Cheers,

Ted :)

"Thermo" Screenshot Exclusive

noreply@blogger.com (Ted Patrick) — Tue, 10 Jun 2008 21:51:00 +0000

Adobe MAX 2008 is going to be highlighting a new RIA product codenamed "Thermo". Working with the product development team directly I was able to get some exclusive screenshots of "Thermo". Make sure to take a look at the higher resolution images (linked). We will see a ton of "Thermo" at Adobe MAX 2008, see you there!

See you at Adobe MAX 2008!

Cheers,

Ted :)

Flex Cookbook Cook-Off - MAX NA Pass for the winner

noreply@blogger.com (Ted Patrick) — Mon, 02 Jun 2008 19:34:00 +0000

O'Reilly is sponsoring a Flex Cookbook Cook-Off Contest and the grand prize is a pass to Adobe MAX 2008 in San Francisco.

Flex Cookbook

Contest Details

So get busy and add some Flex 3 entries to the cookbook and win an Adobe MAX 2008 pass.

Cheers,

Ted :)

MAX NA 2008 - REGISTRATION OPEN

noreply@blogger.com (Ted Patrick) — Wed, 28 May 2008 12:30:00 +0000

Registration is now open for MAX 2008 North America in San Francisco, CA November 16-19th. If there is a year to attend MAX, this is it. The team has been working hard on MAX planning for the past 4 months and things are looking great.

Although MAX 2007 was one to remember, we have made some sweeping changes to make MAX even better based on your feedback:

Envision - A new track for decision makers focused on the Adobe Platform roadmap.
Expanded Lab sessions - 30% more including MEGA-LAB (seats 300)
4 Unconferences - 2 Designer focused and 2 Developer focused.
250 Sessions of the highest quality from leading designers and developers.
Lots of Flash Player 10, new CS workflows, and a bit of "Thermo"
A bit of an online/offline surprise!

MAX 2008 NA REGISTRATION
MAX 2008 NA DETAILS

We are bringing together the best content and community for 4 days and I am looking forward to seeing you in San Francisco in November

Cheers,

Ted Patrick
Adobe Systems

Last Call for Speakers and Sessions

noreply@blogger.com (Ted Patrick) — Fri, 23 May 2008 19:05:00 +0000

Last call for speakers and sessions for Adobe MAX 2008 as the deadline of May 27 approaches. We are looking for the best sessions and speakers for MAX 2008 in North America, Europe, and Japan. I would like to encourage you to post a session that you would like to present or attend at Adobe MAX 2008.

DEADLINE: MAY 27, 2008

There is a secret surprise awaiting those who propose great sessions for MAX this year. Think big MAX is going to get much much larger this year!

Regards,

Ted :)

ADOBE MAX 2008 - Call for Speakers and Sessions

noreply@blogger.com (Ted Patrick) — Fri, 09 May 2008 21:03:00 +0000

I am pleased to announce the official Adobe MAX 2008 Call for Speakers and Sessions. We are looking for the best sessions and speakers for MAX 2008 in North America, Europe, and Japan. I would like to encourage you to post a session that you would like to present or attend at Adobe MAX 2008.

We will be reviewing all sessions posted and make sure the best of these are at Adobe MAX 2008. I am looking forward to reviewing your sessions.

DEADLINE: MAY 27, 2008

Thanks for helping making Adobe MAX 2008 the best yet!

Regards,

Ted :)