One of my favorite things to do at Adobe is work on MAX, our annual designer and developer conference. It has continuously evolved and adapted over time, driven by our primary goal to host an outstanding event that inspires and is inspired by the Adobe community. It has emerged as a truly amazing event.

As MAX has grown, the team at Adobe is thinking ahead to what comes next and how the conference should evolve and maintain its status as the premier event for digital media. With this in mind, we have decided that the time is right to move to the spring event season rather than hold an end of year event. The next MAX will be hosted on May 4-8 in Los Angeles.

While we are still working on the full agenda for the conference, the program will be structured around the types of digital experiences important to designers and developers:

-     Design and creativity

-     Web sites, including the latest on HTML5, JavaScript and CSS

-     Digital publishing, video, and gaming, including the latest on Flash

-     Applications, particularly for mobile platforms

We will be announcing more details about MAX 2013 in the coming weeks and months, including a world-class speaker line-up of industry experts and luminaries.

In the meantime, if you attended MAX 2011, you can start using your free one-year Creative Cloud membership, including full access to all the of the CS6 applications and more. We appreciate your attending MAX and being among the first to experience Creative Cloud!

I have never been more excited to be working on digital experiences. We are now living in an incredibly disruptive period in technology as the world moves to a multiscreen, connected reality. This is an amazing atmosphere for innovation, and we are embracing this in the transformation of Adobe as well. I look forward to seeing you at MAX in May!

Kevin

• Adobe roadmap for the Flash runtimes
• Adobe and Google Partnering for Flash Player on Linux
• Adobe's view of Flex and its commitments to Flex in the future
  

MAX 2011 Giveaways

If you attended MAX 2011 you should have received an email from the MAX team on how to claim your first free MAX 2011 gift that will allow you to create an iPad app using Adobe Digital Publishing Suite, Single Edition. Please contact MAX customer service if you are a registered MAX 2011 attendee and did not receive the email.

And a quick reminder: Each MAX 2011 attendee has a complimentary Adobe Creative Cloud membership coming their way in the first half of 2012. This membership provides you with a comprehensive set of tools including the full offering of Adobe Creative Suite desktop applications, the six Adobe Touch Apps announced at MAX, and additional applications, services, and inspiring community features.

Thanks - and looking forward to seeing you in October!

Sandy Balzer

Adobe MAX Marketing

This week MAX attendees will be getting an email from the MAX team on how to claim their first free MAX 2011 gift that will allow you to create an iPad app using Adobe Digital Publishing Suite, Single Edition.  So be sure to check your in box!

We also want to update you on the complimentary Adobe Creative Cloud membership each attendee has coming their way in the first half of 2012. This membership provides you with a comprehensive set of tools including the full offering of Adobe Creative Suite desktop applications, the six Adobe Touch Apps announced at MAX, and additional applications, services, and inspiring community features.

There has been a lot of buzz about the very recently released Adobe Touch Apps that were announced at MAX. While these Touch Apps will be part of your Adobe Creative Cloud membership, they are also being sold separately. So, if you can't wait for your complimentary Adobe Creative Cloud membership and want to access any of the six Adobe Touch Apps for creativity now, they are available for download via the Android Market (each priced at $9.99USD). The availability of Touch Apps for the iPad will be announced at a later date.

Check out this FAQ for more information on what will be in your complimentary Adobe Creative Cloud membership--CS desktop apps, the Adobe Touch Apps, and more.

Read the latest Adobe Creative Cloud FAQ >

Adobe Speakers

Adam Lehman
Bryan O’Neil Hughes
Chris Kitchener
Colin Smith
Dani Beaumont
Dave Helmly
David Nuescheler
Duane Nickull
Greg Rewis
Jason Levine (top overall speaker!)
Jim Babbage
Michael Chaize
Patti Sokol
Paul Trani
Russell Brown 

External Speakers

Chris Converse, Codify Design
Jack Davis, Wow, Inc.
James Williamson, Lynda.com
Joe Rinehart, Booz Allen Hamilton
Marc Esher, Booz Allen Hamilton
Michael Labriola, Digital Primates
Michael Ninness, Lynda.com
Mordy Golding, Design Responsibly
Nicholas Zakas, NCZ Consulting

MAX 2011 was here and now it's gone :( ...so we're looking back at some of our favorite moments. Today's Storify piece below focuses on the Day One General Session where CTO and moderator Kevin Lynch talked about "Creativity Unleashed," showing off new technologies that will transform the creative process across screens. We also see how Serge Jesper-developed MAXme game started taking over the LACC.

Tomorrow we'll look at Day 2!

The always-popular sneaks give MAX-goers a look at potential future technologies, which may, or may not, make it into future versions of Adobe products. And this year, we’re making them available for everyone to watch. See Adobe engineers do their best Dwight Shrute as they demo the sneak peeks. Let us know which sneak is your favorite!

Image Deblurring – removing blurriness from digital photos caused by camera shake while the pictures were being taken

Local Layer Ordering – a new way for graphic designers to create layered compositions that better reflect the way real world objects act

InDesign Liquid Layout – using InDesign to create high quality magazines that automatically adapt layouts across devices and screen orientation

Near Field Communications in Adobe AIR – using Adobe AIR to create applications that communicate with the physical world

Automatic Synchronization of Crowd Sourced Videos – synchronizing video clips taken with different cameras and from different vantage points into a single immersive video

Reverse Debugging in Flash Builder – the ability to step backwards in time while debugging a Flash application to better find the root cause of bugs

RubbaDub – automatically replacing the dialog of a video clip with separately recorded audio with perfect synchronization

Pixel Nuggets – searching through a large library of images by identifying images that contain the same people, backgrounds, landmarks, etc.

Monocle – a new visual tool to help developers find and fix performance problems in Flash applications

Video Meshes – an entirely new way to edit videos, including the ability to create 3D fly-throughs of 2D videos and change focus and depth of field

GPU Parallelism – using a device’s graphic processing unit (GPU) to accelerate performance of general purpose computing

Congratulations to our 2011 MAX Award winners and finalists on their ground-breaking applications!

And here are your MAX Showcase Apps and developers! If you‘re at MAX, be sure to check out their apps at the Adobe AIR App Challenge, Sponsored by Sony booth in the MAX Community Pavilion. The winners themselves will be presenting and demoing their apps in the booth on Mon Oct 3 6:00-8:00pm PST and Tues Oct 4, 12:30-2:00pm PST. And don’t forget to vote for your favorite app to win the MAX Public Favorite prize of $10,000. Cast your vote by 6:00pm PST October 4, 2011 here < www.airappchallenge.com/adobe.max>

Age of Defender, CUKETA
A multiplayer tower defense game, where you can protect your base and conquer your opponents.

Cassandra Stand – News & Clock, Small Screen Design
An elegant, cross-platform mobile app transforming your tablet into a useful and visually appealing stand with Date & Clock, Weather Forecast and Top Stories from more than 50 countries.

Conqu, AsFusion
An easy-to-use yet powerful task management app that will help you conquer your inbox with style.  

Conveyor, drMikeyStudios
An addictive word game, where you race against the clock to score the most points!

On AIR powered by Last.fm, Patrick Heinzelmann
Browse the latest information about artists, tracks, album or events while listening to your favorite music.

QueueManager, UnitedMindset
Connect, browse, search, manage and watch your Netflix Queue on the go.

SnackJack, Masque Publishing
Take your pigs to county fairs, fatten them up and retire your champion swine in style!

Studiopass, VIEWPARTNERS LIMITED
Real-time, user-friendly cloud based content sharing & collaboration for the visual media professional.

SylvestersBand, Uncle Handsalt (MortenSandholt on Android Market)
An interactive book for children ages 2-7, with 35+ pages and English voiceover. 

 TweetHunt, RED Interactive Agency
A classic shooting gallery game powered by Twitter.

Don’t worry—it’s not too late to submit for the Adobe AIR App Challenge and win up to $200,000 in total cash prizes plus featured app promotion on the Sony Tablets! To be selected as a finalist, be sure to submit your app or app project by Oct 10. For more information, visit www.airappchallenge.com. Good luck!

Visit the Community Pavilion and choose from a full schedule of presentations in the Adobe AIR App Challenge, Sponsored by Sony booth.

Locations:

Walking distance to LACC
- JW Marriott Walk to LACC
- Luxe City Center Walk to LACC
- Hotel Figueroa Walk to LACC

Route 1
- Westin Bonaventure 2nd floor entrance on Figueroa st.
- Wilshire Grand 7th st. Entrance

 Route 2
- Sheraton LA Corner of 7th and Hope
- The Standard Hotel Walk to Sheraton
- LA Athletic Club Walk to Sheraton
- Omni Los Angeles Olive street entrance

Schedule

Sunday, October 2
- 6:30 am - 9:30 am 15 minute intervals
- 9:30 am - 4:30 pm 30 minute intervals
- 4:30 pm - 9:30 pm 15 minute intervals 

Monday, October 3
- 6:30 am - 10:00 am 15 minute intervals
- 10:00 am - 4:30 pm 30 minute intervals
- 4:30 pm - 7:30 pm 15 minute intervals
- 7:30 pm - 10:30 pm 30 minute intervals

Tuesday, October 4
- 7:00 am - 10:00 am 15 minute intervals
- 10:00 am - 4:30 pm 30 minute intervals
- 4:30 pm - 6:30 pm 15 minute intervals 

MAX BASH
- 6:30 pm - 11:30 pm
Shuttles will operate on a 15 minute interval schedule to and from the Los Angeles Convention Center

Wednesday, October 5
- 7:00 am - 10:30 am 15 minute intervals
- 10:30 am - 3:30 pm 30 minute intervals
- 3:30 pm - 6:30 pm 15 minute intervals